Responsibilities

• The Admissions and Marketing Coordinator is responsible for achieving occupancy via direct sales interaction with prospective residents, their families, and professional referral resources.
• Performs facility marketing and sales activities including community events, prospective resident generation, tours, prospective resident follow-up and direct sales.
• Monitors sales and other key metrics to ensure maximum results that assist in maintaining occupancy.
• Develop and implement an annual Marketing Action Plan, reviewed quarterly and updated monthly.
• Ensures company profitability by meeting all facility activity and marketing budgets and census guidelines as set by Avant.
• Develops and implements purposeful, relevant and innovative in-house events and functions that will generate new traffic into the community.
• Conduct in-depth competition studies to determine strengths/weaknesses, census levels, rental rates, range of services, department leaders, advertising/promotions, menu/food service, activities, amenities, etc.
• Manages inventory and distribution of all collateral marketing materials including handouts, post cards, brochures, etc.
• Identifies overall trends in the marketplace that would indicate adjustments to be made in the overall marketing strategy for the community.
• Facility Marketing/Sales: Develops specific marketing plans for the facility on a quarterly basis or as needed for occupancy or programming changes; measures activities and summarizes in weekly reports.

Requirements

• Associate Degree (Required)
• Bachelor’s Degree strongly preferred in Marketing or a field related to the position (Preferred)
• Minimum of three years experience in marketing/sales specifically in senior housing or related experience (Required)
• Experience with Microsoft Word and Microsoft Excel (Required)
• Minimum three years experience in Independent, Assisted Living, Alzheimer’s or Memory Loss sales/marketing, or related experience in the Senior Housing (Preferred)
• Experience as Director of Sales/Marketing or Public Relations (Preferred)

Preferred

• Bachelor’s Degree strongly preferred in Marketing or a field related to the position.
• Experience as Director of Sales/Marketing or Public Relations