Admissions Liaison-Marketing and Business Development Professional
New York City, NY (On-site)
Posted 1 day ago
Job Summary
Own and execute multi-facility marketing and admissions strategies to grow census across assigned facilities and boroughs, building referral networks, managing tours and admissions, and coordinating with facility leadership.
- Oversee travel between facilities and community outreach
- Track leads and conversion metrics to inform strategy
Job Description
Responsibilities
- Develop and maintain referral relationships with hospitals, physicians, social workers, and community organizations across assigned facilities and boroughs
- Conduct facility tours and manage the admissions process from initial inquiry through move-in
- Build and execute outreach strategies to support census growth at each assigned facility
- Represent the facility at community events, health fairs, and networking functions throughout the territory
- Track leads, referrals, and conversion metrics to inform marketing strategy
- Collaborate with facility leadership at each location to align marketing efforts with occupancy goals
- Travel regularly between assigned facilities to maintain a consistent on-site presence
Requirements
- Minimum two years of marketing or admissions experience within the Assisted Living or senior care industry
- Proven census-building track record
- Experience covering multiple locations or a broader territory preferred
- Working knowledge of Medicaid and Social Security benefits
- Strong business acumen and presentation skills
- Excellent interpersonal skills, with the ability to build positive relationships with employees, clients, families, and medical and community affiliates
- Valid driver's license and reliable transportation for travel between facilities and community-based outreach
Benefits
- Competitive salary
- Health, Dental, and Vision insurance
- Paid Time Off, Sick Time, and Holidays
- Mileage reimbursement program
- Retirement investment benefit
- Uncapped incentive bonus program
The W Group understands the challenges of aging. We make it our mission to provide a superior level of care to our residents while promoting the independent lifestyle they desire.Our name is synonymous with care, compassion, and commitment for thousands of adults, veterans, and individuals with disabilities. We offer medical care and nursing support of the highest quality, and also focus on developing strong, vibrant communities where residents can live independently and engage in social activities. Each facility we run strives to enhance the lives that we care for every day.
Salaries
Posted range
$85K/yr – $95K/yr
Taken straight from the job posting.
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Admissions Liaison-Marketing and Business Development Professional
The W Group · New York City, NY · On-site