Own facility-level marketing and admissions coordination to drive census, quality mix, and smooth transitions through cross-functional teamwork, public relations, and referral-driven outreach.

• Develop and implement a team-based, facility-level Marketing Plan to analyze the local healthcare system, identify customer needs, define competitive advantages, build a core selling message, and set reach/frequency for target customers.
• Make external sales calls on target market to execute the Marketing Plan and achieve census and quality mix goals.
• Understand census, quality mix and bed management needs of the facility.
• Maintain referral management database as a sales management tool.
• Lead development of an Admission Support Team with Administration to process admissions, ensure payor sources, and conduct tours.
• Provide daily updates to the Admission Support Team regarding marketing and admissions activities.
• Maintain a close working relationship with the Director of Nursing and the Business Office Manager to ensure appropriate admissions decisions.
• Make admissions recommendations to facility management.
• When admissions determinations are made, communicate with nursing and housekeeping about room and bed selection and special needs for smooth transitions.
• Confirm that the Admissions Support Team obtains appropriate admission paperwork and signatures prior to each admission.
• Lead a Public Relations campaign, including media contacts, press releases, and event management to highlight the facility in the local community.
• Manage ancillary marketing programs including On-hold marketing, web page development, e-referral, and other company initiatives.