ADMINISTRATOR II Seafood Marketing Manager

Responsibilities

• Develop, direct and maintain marking projects to enhance the production, distribution and consumption of Maryland seafood products.
• Design, develop, and manage databases and seafood directory on Maryland’s Best website to promote Maryland seafood products to wholesale buyers and consumers as well as other electronic and print directories, publications and communications to producers, buyers, and related groups.
• Work directly and personally visit with companies participating in current marketing activities such as True Blue and wild caught Chesapeake blue catfish.
• Constantly developing and directing new marketing programs to invigorate the Maryland seafood industry.
• Develop and implement trade activities, seminars, and other programs to encourage trade and increase wholesale sales of Maryland seafood products to grocery stores, brokers, restaurants, etc.
• Recruit seafood processor participants for MDA’s annual Buyer-Grower Expo, the Governor’s Annual Buy Local Picnic, and for trade shows such as Seafood Expo North American held annually in Boston, MA.
• Attend and represent the Seafood Marketing Program and MDA at outreach functions.
• Present at various conferences and trade shows as a subject matter expert.
• Maintain measures for marketing activities. Keep records of marketing activities and results to be reported to management, executive directions, the Maryland Seafood Marketing Advisory Commission and possibly the legislature, if needed.
• Prepare and present presentations, reports, demonstrations, promotional literature and statistical data related to seafood market development projects for MDA management and for producers using written materials, newsletters, email, website, and other media, and at daytime and evening meetings around the State of Maryland.

Requirements

• Education: Graduation from an accredited high school or possession of a high school equivalency certificate.
• Experience: Five years of administrative staff or professional work.
• Notes: - Candidates may substitute 30 credit hours from an accredited college or university for each year up to four years of the required experience.
• - Candidates may substitute the possession of a Bachelor's degree from an accredited college or university and one year of experience in administrative staff or professional work for the required experience.
• - Candidates may substitute the possession of a Master's degree from an accredited college or university for the required experience.
• - Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer involving staff work related to the administration of rules, regulations, policy, procedures and processes, or overseeing or coordinating unit operations or functioning as a staff assistant to a higher ranking commissioned officer on a year-for- year basis for the required experience.
• Licenses, Registrations and Certifications: Employees in this classification may be assigned duties which require the operation of a motor vehicle. Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.

Preferred

• 4 years of direct marketing experience in agriculture, seafood or beverage industries.
• 4 years of direct marketing experience in connecting food business to available markets (for example, restaurants, food distributors, food processors, and grocery store chains).
• 4 years of direct marketing experience in developing and managing advertising and promotional campaigns to influence public opinion.
• 4 years of direct marketing experience in website design/management and social media campaigns/content development.
• 4 years of direct marketing experience making presentations to constituent groups, including government agencies, private sector clients and members of the public.
• 4 years of budget management experience.

Benefits

• Benefits STATE OF MARYLAND BENEFITS