Responsibilities

• Seasonal Retail Marketing Planning
• Support the development of seasonal Retail Marketing plans across adidas’ U.S. retail fleet, ensuring alignment with US and Global Brand Marketing priorities. Translate seasonal brand moments into store-level plans that hit traffic, conversion, ATV, and membership goals across markets.
• Activation, CRM & App Execution
• Coordinate and manage the planning and implementation of all U.S. retail store activation activities, including CRM, the adidas app, in-store activations, new store openings, promotions, retail events, and ongoing campaign execution. Own the end-to-end execution path so activations land consistently, on-brand, and on-time across every store.
• Traffic Planning & Sales Goal Delivery
• Lead traffic planning and execution to meet monthly traffic and sales goals across the U.S. footprint. Partner with store and regional teams to align marketing activity with operational readiness and the seasonal calendar, and adjust mid-flight when performance signals demand it.
• Performance Forecasting & Optimization
• Forecast, track, analyze, and optimize coupon and activation performance across stores, reporting on results and making clear recommendations for adjustments. Translate fleet-level data into a prioritized test-and-learn roadmap that compounds wins season over season.
• Creative Briefing & Brand Standards
• Own timelines, briefing, and approval of creative needs to ensure best-in-class presentation and maximum impact at every store. Write clear, strategic creative briefs and steward work through approval to protect adidas brand standards and a premium consumer experience across markets.

Requirements

• Bachelor’s degree in business, marketing, communications, or a related field
• 2 to 3 years of marketing experience, preferably with a sporting, digital, or consumer goods company, or equivalent experience at an agency
• Experience supporting multi-location or multi-store retail programs is a strong plus; enterprise footprints of 100+ stores especially so
• Strong written and verbal communication skills, with the ability to write clear, strategic creative briefs and deliver effective, persuasive presentations that support business decisions
• Demonstrated strategic planning and project management skills, with the ability to identify and deliver against priorities with a high level of autonomy
• Proven ability to develop innovative marketing strategies and tactics that drive creativity while maintaining ROI
• Innovative mindset and a strong understanding of what it takes to create a premium consumer experience
• Excellent time-management and problem-solving skills, with strong attention to detail and the ability to work under tight deadlines
• Excellent collaborative and interpersonal skills, with a demonstrated ability to manage up and build durable cross-functional relationships across HQ, regional, and store teams
• Experience coordinating retail events, activations, or in-store programs is a plus

Preferred

• Experience supporting multi-location or multi-store retail programs is a strong plus; enterprise footprints of 100+ stores especially so
• Experience coordinating retail events, activations, or in-store programs is a plus
• Understanding of the sporting goods industry and related retail channels is a plus

Benefits

• Comprehensive Health, Dental, Vision, and Short-Term Disability Insurance
• Generous Paid Time Off, plus a Company Holiday Calendar
• 401(k) retirement plan with company match
• Opportunity to work embedded with one of the world’s most iconic sport brands, at the intersection of retail, technology, and workforce innovation