Responsibilities

• Develop strategic and creative approaches to maximize impact of client-facing activations.
• Manage the US ticket program and associated on-site activations (Red Sox, Patriots, Bruins, Celtics, concerts) including contract evaluation and renewals, performance tracking and adhering to FINRA requirements.
• Manage event budgets, including reporting, internal approvals and coordination with procurement, legal and compliance.
• Partner with event professionals to manage planning, logistics, on-site execution, attendee management and presentation or talking-point preparation as needed.
• Identify creative and branding needs and build an efficient working model with internal teams to deliver high-quality, on-brand materials.
• In partnership with Distribution, build a tracking and measurement platform to report on ROI.
• Manage activation materials including invites, email communications, legal and compliance reviews, creative needs, and more.
• Responsible for day-to-day program management, including on-the-ground execution.