Responsibilities

• Serve as day-to-day digital lead, responsible for providing strategic solutions around social and digital marketing
• Develop and implement innovative social brand and social content strategies that are integrated with overall client marketing objectives and goals
• Deep knowledge of social platforms (Meta/Facebook/Instagram, YouTube, TikTok, Twitter, Reddit, SERMO, and more) – understand and articulate best practices based on business needs and requirements
• Be a champion for social and digital work – experiment with new and alternative ways to leverage social media activities and how to creatively sell the opportunity into the client
• Help deploy an industry-leading technology stack that supports insights development, audience intelligence, and performance measurement
• Comfortable gathering input from a variety of internal and client stakeholders to inform content creation and maintain social content calendars.

Requirements

• 4-6 years of social and digital experience within healthcare industry (client-side), advertising and/or PR agency
• Experience working with complex HIPAA and FDA-regulated issues a must
• A track record of creative thinking and effective execution in social media and digital platforms
• Possess a thorough command of the social media and digital spaces (from shifting consumer platforms to new HCP-platform features to evolving applications of AI), sophisticated client service and digital communications skills, high energy and passion for this area of rapid change and innovation
• Work well within highly collaborative, integrated teams – displaying proven ability in running a team, controlling timelines and budgets, anticipating issues and working towards solutions to complex problems
• Understand the paid media environment and how it applies to a holistic social media strategy
• Experience working on influencer (patient, caregiver, HCP) strategies and activations including planning, contracting, activating, and amplifying end-to-end campaigns
• Have the proven ability to meet deadlines, juggle multiple projects and work independently in a fast-paced office environment

Benefits

• Benefits at Porter Novelli include a range of medical, dental, vision, 401(k) with company match and generous paid time off benefits are also available.
• Medical & Prescription
• Dental
• Vision
• Flexible Spending Accounts
• 401k (with discretionary employer match)
• Employee Stock Purchase Plan
• Short-Term Disability, Long-Term Disability & Life Insurance
• Vacation, Sick & Personal Days
• 14.5 Paid Company Holidays
• Parental Leave
• Family Forming Benefits
• Wellness Benefit
• Hybrid Working Environment (2 days remote, 3 days in office)