Responsibilities

• Work closely with our Sales and Executive team to design strategic influencer campaigns.
• Develop and lead influencer strategies to enhance campaigns and drive action.
• Oversee and lead team of Account Managers and assistants and support day-to-day communication, negotiation, and collaboration with influencers to meet campaign objectives
• Maintain relationships with public sector and private sector clients, leaders, and other key stakeholders throughout campaigns and after.
• Responsible for the quality control of campaign/program deliverables and ensuring KPIs are met on time and on budget
• Responsible for compiling portions of presentations, departmental POVs, agency materials and influencer communications with oversight from the Chief Creative & Delivery Officer.
• Responsible for working with Data Team to collect, analyze and aggregate program reporting to clients; making recommendations and optimizations based on insights.
• Lead and work seamlessly and effectively with members of the Influencer Marketing team, and cross-department account team members on all aspects of Influencer Marketing and client service.
• Council, mentor and train lower level account managers, and assistants.
• Manage project budgets from influencer payments and boosting, to staff time and other costs.

Requirements

• An experienced professional with 7+ years of social media, and/or influencer marketing experience.
• Minimum of 3 years experience managing others
• A college degree or certification in a related field (i.e. Business, Communications, Marketing/PR)
• Demonstrated analytical and strategic thinking
• Strong diplomatic skills.
• Seasoned judgment, able to justify recommendations, and be responsive, clear and firm with partners.
• Strong understanding of marketing and social media ecosystems
• Deep knowledge and understanding of online community platforms and behaviors
• Outstanding written and verbal communication skills that connects with diverse audiences, including high-level executives and influencers across multiple genres
• Experience building strategic and creative pitches that attract diverse clients and easily communicates complex models

Preferred

• A calming presence that also can stand on their own
• Experience vetting and negotiating with social media influencers is a plus
• Administrative experience
• Foreign language proficiency
• Experience in politics
• An interest in and knowledge of AI tools
• Design experience (Canva counts!)
• Experience building and delivering strategic marketing pitches that attract diverse clients and easily communicate complex business models