Responsibilities

• Lead development of innovative, results-oriented, integrated campaigns that drive business results – with a keen focus on PR and media relations, and the ability to advise and support digital and influencer strategies and execution
• Provide strategic counsel to clients on both long-lead campaigns and quick-turn, earned first opportunities
• Staying current with the latest developments in consumer, pop culture, lifestyle and trends
• Agile and collaborative working style with a strong attention to detail – demonstrated ability to work against tight timelines
• Develop and support PR, brand partnership and potential top-tier celebrity campaigns, partnerships and events
• Regularly employ and integrate AI into workflow and help teams adopt best practices
• Collaborate with team to prepare and present integrated PR strategies (including earned, social and influencer) and briefs to internal teams and clients
• Lead large scale activations and product launches with the goal of securing impactful earned media results
• Maintain strong relationships with editors across national, regional and local/trade publications spanning a wide variety of verticals

Requirements

• 5+ years previous experience and a B.A. in Public Relations, Communications or a related discipline
• Deep understanding of the automotive industry, including OEM operations, vehicle development cycles, product launches, and the broader mobility landscape
• Proven experience supporting vehicle launches, refreshes, or major product moments, with an understanding of how engineering, design, manufacturing, and marketing timelines intersect
• Ability to translate complex automotive concepts (powertrains, platforms, performance, technology features) into compelling narratives for media, influencers, and consumers
• Deep understanding of public and media relations – including PR activations/campaigns integrated across earned, social and digital – and how it relates/influences efforts across brands and campaigns
• Must be a self-starter with excellent time management and organizational skills and the ability to balance multiple hot projects and take initiative, sometimes with little guidance
• Proven experience in helping to lead teams to execute client programs with a blend of strong time management, team building and mentoring – this person should be comfortable taking the lead with minimal direction from their VP/SVP/EVP
• History of high-quality client service, including strong relationships with clients, being a trusted and go-to partner, and engaging with clients in a timely and appropriate manner
• Excellent verbal and written communications skills, as well as an ability to develop and present compelling client proposals
• Interest in pop culture and being on the pulse of what’s trending

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.