Responsibilities - Social Media: Manage proactive and reactive communication with each client in a timely manner, ensuring their needs and deadlines are met and tasks are assigned to internal team members - Collaborate with account teams on the promotion of client events and activations - Directly manage 6-8 client social media profiles, including, but not limited to, Instagram, Facebook and TikTok - Create content for social media, including capturing images and video clips to create Reels and TikToks, as well as graphic designs for social media use - Create and manage social media ad campaigns through Meta Business Manager - Develop monthly content calendars - Post social media content using Sprout Social and native platforms where needed - Oversee and manage professional photo and video shoots by identifying and coordinating with local photographers/videographers, creating shot lists, timelines, and reviewing/editing final images - Assist in overall digital brand strategy and messaging for all clients - Determine, track and report on social media KPIs in accordance with client goals - Measure campaign effectiveness and utilize data to make informed strategic or tactical recommendations - Develop social media playbooks in accordance with brand guidelines shared by clients, outlining content pillars, visual identity, and social media and content strategies - Influencer Marketing: Develop and execute influencer marketing strategies that align with client objectives and overall marketing campaigns - Identify, research, vet, and cultivate relationships with influencers and content creators whose audiences align with client brands. - Manage influencer campaigns from start to finish, including outreach, negotiations, contracts, creative briefs, approvals, content review, scheduling, and reporting - Analyze campaign results and provide clients with detailed reporting, insights, and recommendations for future collaborations - Maintain an up-to-date database of creators and identify new influencer opportunities that align with client goals and budgets