Account Manager, Marketing

Overland Park, KS

Salary Not AvailableMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own client marketing strategy with hands on plans and milestones for advisor-focused campaigns, leveraging cross-functional teams to deliver digital and traditional assets at scale.

  • Strategic ownership: plan and govern annual/quarterly marketing roadmaps for advisory clients.
  • Cross-channel execution: oversee digital and traditional programs including lead gen, social, email nurture, content, SEO, branding, and print.

Job Description

Responsibilities

  • Build and maintain strong advisor relationships by serving as the strategic marketing partner and primary point of contact.
  • Lead strategic planning with clients, including developing annual and quarterly marketing plans aligned to their business goals.
  • Hold clients accountable to milestones, deliverables, and the execution of agreed-upon plans.
  • Coordinate and oversee digital marketing initiatives including: online lead generation campaigns, social media strategy, email nurture sequences, content marketing, video, SEO, and website development.
  • Oversee traditional marketing initiatives including branding, logo development, identity packages, direct mail, radio, TV, brochures, and print materials.
  • Partner with the internal marketing team (creative, digital, programs) to ensure seamless project execution.
  • Provide insights and reporting on campaign performance, optimize plans, and guide next steps.
  • Manage internal workflow using Asana and maintain accurate project documentation.
  • Partner with compliance and legal teams to submit marketing materials and implement feedback.
  • Prepare weekly status updates for clients and internal stakeholders.

Requirements

  • Bachelor’s degree in marketing, communications, business, or equivalent experience
  • 4+ years of professional marketing experience, including account management or client-facing roles
  • Experience developing and executing integrated marketing plans
  • Experience working closely with creative, digital, and cross-functional teams
  • Proficiency in Microsoft Office Suite

Nice to have

  • Familiarity with financial services (bonus but not required)
CREATIVEONE logo

CREATIVEONE

Surpassing the traditional definition of an independent marketing organization, CreativeOne is an industry-leading diversified financial services organization focused on retirement income solutions, including annuities, investments and life insurance. Changing the scenery since 1984, CreativeOne has been providing expert advisor solutions that foreshadow regulatory change while supplementing successful independent businesses through exclusive product offerings, trend-setting lead-generation programs, and award-winning marketing services. With more than 140 dedicated employees accommodating thousands of insurance and financial professionals nationwide, CreativeOne is committed to propelling ahead of industry best practices while unifying technology to enhance advisor productivity and deliver top-notch end-consumer solutions. In addition, Client One Securities, the in-house broker dealer, and ChangePath, the turnkey asset management platform (TAMP) are extensions of our corporate value proposition. Visit www.creativeone.com for more information.

Founded in 1984
Leawood, Kansas, USA
214 employees (34 in marketing)