Responsibilities

• Lead channel-specific Paid Social strategy across Meta Ads, TikTok, Snapchat, and Reddit, leveraging deep expertise in it to drive growth for client KPIs around user app acquisition.
• Serving as the day-to-day contact for Meta Ads for a large and complex client account, aligning strategy recommendations and optimizations with client objectives.
• Own the Meta Ads client’s social account roadmap, ensuring tests align with client priorities, performance goals, creative strategy, and cross-channel initiatives.
• Stay up to date on paid social trends within the mobile space and maintain a consistent strategic narrative to the client and how the trends impact client business goals.
• Establish, enforce, and evolve paid social processes and best practices, ensuring consistent use of tools such as Asana, platform QA frameworks, and internal standards across teams.
• Ensure projects and tests are properly prioritized based on resourcing through clear dialogue across team members and the client.
• Serve as the senior point person for the internal team and client around test recommendations, proper set-up and measurement to ensure results are measurable and applicable in order to grow performance.
• Build, develop, and lead high-performing teams by overseeing onboarding, driving effective delegation, coaching people managers, and fostering inclusive, collaborative, and high-impact team environments.

Requirements

• A minimum of 5 years paid social advertising and minimum 2 years experience in management.
• A proven track record of successfully scaling paid social programs for enterprise level or highly complex clients.
• Deeply proficient Meta ads manager and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary.
• Excellent organizational, strategic, and communication skills: you’ll need to be able to oversee several projects and effectively communicate and teach optimization tasks to multiple team members at once, all while looking for opportunities to streamline performance growth.
• Demonstrated ability to foster a collaborative, inclusive, and high-performing team culture.
• Proven capability to develop and execute strategic paid social plans that align with client objectives and drive measurable business growth.
• Strong problem-solving skills and adaptability in navigating evolving platforms, market conditions, and client needs.

Preferred

• Prior work experience driving strategy and execution for mobile user app acquisition campaigns across Meta Ads.
• Strong knowledge of MMP (mobile measurement platform) attribution and iOS SKAN.