Account Executive or Senior Account Executive — Press & Influencer (Beauty) at Juliette Group | Los Angeles, CA

Account Executive or Senior Account Executive — Press & Influencer (Beauty)

Los Angeles, CA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Build and own cross-functional press and influencer programs that deliver high-impact coverage and measurable influencer performance across beauty, lifestyle, and commerce audiences.

Press and Influencer Programs: source, vet, brief, negotiate, and manage talent and reps end-to-end.
Campaign Management: oversee daily client operations, announcements, media relations, and rapid-response opportunities.

Job Description

Serve as a key team member across press and influencer workstreams, owning programs with autonomy.
Support daily client operations including announcements, media and creator relations, email communication, and weekly calls.
Drive proactive media outreach to deliver a consistent cadence of high-quality, high-impact press hits across beauty, lifestyle, commerce, and business outlets.
Build and execute integrated influencer and creator programs — sourcing, vetting, briefing, negotiating, and managing talent and their reps from gifting through paid partnerships.
Provide strategic counsel on speaking and awards programs, thought leadership, creator strategy, and measurement, including reporting and recaps for both press and influencer activity.
Develop written materials including press releases, pitches, briefs, briefing documents, fact sheets, talking points, and client correspondence.
Maintain a sharp pulse on pop culture, media trends, and the creator landscape, identifying opportunities that amplify JGroup clients with press and tastemakers alike.
Ideate, support, and execute events, including media and influencer relations, production, and staffing.
Own influencer KPIs end-to-end: rate benchmarking, attribution basics, performance reporting, and platform fluency (CreatorIQ or similar).
Modeling the JGroup values of resourcefulness, collaboration, and kindness.

3–4+ years of combined public relations and/or influencer marketing experience, with meaningful exposure to both press and creator workstreams. Level (AE vs. SAE) will be determined by depth of experience. Agency background preferred.
Beauty, wellness, or lifestyle fluency. You know the editor landscape and have a point of view on the creators worth betting on and why.
Strong relationships with beauty, lifestyle, commerce, and/or business press, plus comfort working with talent managers, agents, and platform reps.
Excellent pitching skills with a proven track record of securing top-tier, high-impact coverage and meeting or exceeding press KPIs.
Comfortable with the numbers. Fluent in influencer KPIs, rate benchmarking, attribution basics, and reporting, with proficiency in platforms like CreatorIQ.
Strategic and detail-oriented. You can zoom out to come up with a big idea and zoom back in to catch a typo in a brief.
Confident in client conversations, with polished executive presence and strong strategic instincts.
Thrives in a boutique, fast-scaling environment where autonomy is valued and every role is critical.
Excellent verbal and written communication.
Proactive, resourceful self-starter with a positive, can-do spirit.
Career-driven. You see press and influencer relations as a craft and a long-term path.
Based in or near New York or Los Angeles.

Juliette Group

At Juliette Group, we build and accelerate game-changers in the beauty and wellness space through skillfully crafted, of-the-moment storytelling, backed by heart and expertise. We specialize in propelling brands into cosmic pacesetters, positioning them to both inform and establish the standards for what is culturally relevant in the ever-evolving universe.

Founded in 2018

New York, New York, USA

9 employees (2 in marketing)

www.jgroup.co