Responsibilities

• Campaign Setup & Media Buying: Assist in building, launching, trafficking, and managing paid social media campaigns across self-serve ad platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager, TikTok, Reddit, Pinterest, etc.) and support activation and coordination across digital media channels such as GOOH (Digital OOH), Programmatic, Search, Direct Partnership and Sponsorships.
• Audience & Targeting Strategy: Assist in building and implementing compliant audience targeting parameters tailored to healthcare stakeholders (HCPs, patients, caregivers) in alignment with platform policy and healthcare privacy regulations.
• Medical/Legal/Regulatory (MLR) Compliance: Ensure all paid social assets, ad copy, and targeting parameters comply with brand guidelines, platform policies, and FDA/MLR regulatory requirements.
• AI Search Visibility Tracking: Support Ogilvy’s Generative Impact offering by tracking, analyzing, and measuring brand visibility, sentiment, and share of voice across generative AI search engines and LLM platforms (e.g., ChatGPT, Perplexity, Gemini, Google AI Overviews).
• GEO Insight Generation: Identify prompt opportunities, content gaps, and source citation trends in AI-generated responses to help optimize healthcare brand discovery.
• Search-Social Integration: Connect paid social strategy with GEO insights to ensure brand messaging is aligned across both social feeds and AI discovery platforms.
• Data Aggregation & Performance Reporting: Extract performance metrics across paid social campaigns and aggregate data to build weekly, monthly, and post-campaign analytical reporting decks.
• Social Intelligence & Listening: Utilize enterprise social listening tools (e.g., Brandwatch, YouScan, Quid, Sprinklr) to monitor share of voice, emerging disease-state conversation trends, competitor paid activity, and audience sentiment.
• Dashboard Management: Maintain and update client analytics dashboards and reporting templates to ensure data accuracy and real-time visibility into KPI performance.
• Paid Media & Analytics Advisory: Interact directly with clients to answer technical questions regarding paid media execution, social listening findings, platform algorithm updates, and GEO trends.

Requirements

• Experience: 1–2 years hands on in paid social media execution, social listening, or marketing analytics—preferably within an advertising agency or healthcare/pharmaceutical environment.
• Paid Social & Media: Direct experience trafficking campaigns inside self-serve ad platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, etc.).
• Search: Hands on experience supporting paid search campaigns in Google Ads, including keyword research, campaign and ad group setup, ad trafficking and quality assurance, negative keyword management, budget pacing, bid and performance optimization, and reporting.
• Analytics, Listening & GEO: Familiarity with enterprise social listening/reporting platforms (e.g., Sprinklr, Brandwatch, YouScan, NetBase Quid, Google Analytics, advanced Excel/Google Sheets).
• Strong interest in Generative Engine Optimization (GEO), AI search platforms (ChatGPT, Perplexity, Gemini), and prompt monitoring.
• Self-motivation, strong organizational skills, attention to detail and excellent time management skills.

Preferred

• Healthcare Knowledge: Understanding of pharmaceutical/healthcare marketing, MLR review processes, and healthcare privacy/compliance guidelines is highly desirable.