Account Executive - Lifestyle Brands (Luxury Wine, Spirits and Travel)
New York, USA (Hybrid)
Posted 2 months ago
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Job Description
KLG Public Relations is hiring an Account Executive to join its award-winning PR team. The ideal candidate should be entrepreneurial in nature with 2-3 years of PR experience including at least one year in the wine & spirits industry.
The candidate must be an ambitious self-starter and multitasker with strong media contacts across both spirits and lifestyle media to represent high-profile and celebrity-owned brands.
The role requires but is not limited to proactive and reactive media relations; strategy development, budget management, client service, creative writing (press releases, media alerts) and creative brainstorming.
Responsibilities:
- Proactive and reactive media pitching to consumer and trade press
- Successfully pitch stories, meet with and manage media to deliver high-quality results
- Creative brainstorming sessions and brand strategy
- Seek out creative ideas and opportunities to identify and cultivate story ideas for media pitching
- Follow industry and client category trends and regularly share insights, thoughts and key findings particularly as it relates to competitors
- Create key assets for accounts including press releases, fact sheets, biographies, messaging, media alerts, agendas and recaps
- Manage multiple clients while meeting various deadlines
- Media list management
- Guide AAE/AC teammates
The position is NYC based with a HYBRID (2x/wk in office) schedule
Qualifications:
- Minimum Requirements: 2-3 years job experience with preferably at least 1 year in the wine and spirits, lifestyle or hospitality industry
- Excellent written and verbal communication skills
- Strong organizational and time management skills
- Ability to multitask and prioritize tasks effectively
- Experience in public relations or related field
- Knowledge of lifestyle, wine & spirits, and celebrity industries
- Understanding of media landscape and journalist relationships
- Proven track record of successful media placements
- Ability to work well under pressure and meet tight deadlines
- Working knowledge of social networks (Facebook, X, LinkedIn, Instagram, etc.)
Company Description:
Founded in 2016, KLG Public Relations is a highly acclaimed Communications Agency that specializes in lifestyle brands with a focus on culinary, wellness, skincare and wine & spirits (including global celebrities and iconic craft labels).
Boasting a wealth of experience totaling over a century, the leadership team at KLG PR is a powerhouse of experts with diverse skills and talents. As a top-tier, results-driven agency, KLG PR has a strong track record of achieving brand goals and objectives, with a focus on boosting sales for its exclusive clientele through securing high-quality media coverage. SoHo, NYC Based KLG PR takes a fresh and innovative approach to earned media relations, digital media, influencer marketing and affiliate marketing.
The exceptional work of KLG PR has not gone unnoticed, with the agency receiving prestigious awards such as Best Wine and Spirits Agency and Top 100 PR Agency in 2023 and 2024 by PR Net, 2024 Elite Top 100 PR Agency by PRNEWS, PR Daily’s Top Agencies for 2024, Inc. Magazine Regional Award for achievements and growth and a Finalist for Top Company of the Year by The Drinks Business. KLG PR's campaigns have also been lauded, winning accolades like Best Brand Launch by the Bulldog Awards, Best PR Campaign by the John Barleycorn Awards, and Best Campaign in Consumer Goods by the Sabre Awards.
Benefits:
Bonus
Healthcare, Life, Vision and Dental
401K
Cold Brew on Tap
KLG Public Relations
KLG Public Relations is an award-winning PR Agency specializing in lifestyle, Wine & Spirits brands as well as celebrity-owned products with offices in NYC, Miami, Chicago and LA. As a results-oriented agency, one of KLG PR’s goals is to drive sales for clients through high quality media. How We WorkAt KLG PR, we curate newsworthy narratives that appeal to a target audience and work with the right journalists to get our brands’ stories prominently featured. On top of this, we track noteworthy trends that align with our clients goals and utilize that information to help maximize the visibility of their brands.In addition to crafting strategic media relations, we embrace every opportunity to maximize exposure – consistently leveraging our industry relationships to form partnerships that will reach critical target consumers.Who Is KLGKate Laufer Gorenstein, the namesake of KLG Public Relations, is an award-winning Communications Executive with nearly 20 years of Hospitality, Food & Beverage experience. KLG draws on her decade of in-house experience at leading spirits companies to lead her team in their cross-disciplinary and collaborative approach that continues to produce real results for her diverse roster of clients.KLG is recognized as a fearless pioneer. Best known for media relations expertise and unmatched passion, KLG’s strengths include integrated marketing communications programs and influencer relationships. KLG has been quoted as an industry expert in several media outlets, including The New York Times, People Magazine, The Los Angeles Times and various industry publications.
