Responsibilities

• Act as a primary day-to-day client contact, building and maintaining strong, trusted relationships by identifying problems early, bringing forward solutions and demonstrating sound judgment and follow-through.
• Lead proactive media relations by pitching reporters, securing placements and sustaining narrative momentum with national and regional news outlets.
• Identify timely opportunities for coverage, including trend stories, breaking news moments and newsjacking opportunities that align with client priorities.
• Develop and execute storylines and narrative arcs that generate consistent media coverage over time rather than one-off placements.
• Build and maintain productive relationships with reporters, editors and producers across relevant platforms.
• Track and report media placements, ensuring coverage reaches key audiences and contributes to client strategy.
• Draft and finalize high-quality communications materials including press releases, media pitches, fact sheets, talking points and presentations.
• Coordinate media outreach campaigns and manage pitching workflows to maintain consistent placement cadence.
• Stay current on emerging trends in public relations, media and the education landscape to inform media strategy and execution.
• Serve as an ambassador of Larson Communications by representing the firm with professionalism, credibility and a team-first mindset when engaging with clients, media and professional peers.

Requirements

• 3–5 years of experience in public relations, communications or public policy with significant exposure to media relations.
• Demonstrated experience pitching reporters and securing news media placements.
• Track record of consistent media placements across local, regional or national outlets.
• Strong news judgment and ability to identify compelling story angles tied to current events and broader trends.
• Strong understanding of narrative development and storytelling that drives sustained media coverage.
• Exceptional writing skills, particularly for press releases, pitches and media-facing communications.
• Ability to manage multiple workstreams and tight deadlines while maintaining strong attention to detail.
• Strong verbal communication skills and professional judgment when interacting with clients and journalists.
• Bachelor’s degree in journalism, public relations, communications, public policy or a related field.

Preferred

• Experience securing placements in national or multi-syndicate publications.
• Experience pitching across multiple beats including policy, politics, business, education or general news.
• Experience supporting integrated communications campaigns that combine media relations with digital and social amplification.
• Experience working with charter schools, public school systems or education reform organizations a plus.
• Familiarity with tools such as Asana, Microsoft Office Suite, Adobe Creative Suite and media databases.

Benefits

• Comprehensive benefits including medical, dental, vision, mental health and life insurance.
• 401(k) with matching contribution.
• Professional development opportunities.
• Flexible vacation and sick time.
• Paid company holidays.