Account Executive

San Francisco, CA (Hybrid)

$65K/yr – $80K/yrMid Level2+ years exp

Posted 7 weeks ago

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Job Summary

Own media relations delivery for technology clients by coordinating multi-account campaigns, crafting high quality materials, and surfacing story angles through proactive outreach.

  • Media outreach and coverage: identify opportunities, craft pitches, and secure placements in business, technology, and trade outlets.
  • Content production: draft press materials, bylines, awards, and client communications to support earned media programs.
  • Project and collaboration: manage timelines across accounts, participate in client meetings, and mentor junior teammates when appropriate.

Job Description

Responsibilities

  • Support day-to-day execution across multiple technology client accounts
  • Build and maintain media lists, editorial calendars, activity trackers, and briefing materials
  • Draft press releases, media pitches, bylines, award submissions, and other client-facing content
  • Conduct proactive media outreach and help secure meaningful coverage in business, technology, and trade publications
  • Monitor industry trends, competitive activity, and breaking news to identify storytelling opportunities
  • Participate in client meetings, providing updates, insights, and recommendations
  • Manage projects from kickoff through completion while ensuring deadlines are met
  • Develop social media content and support integrated communications campaigns
  • Coordinate media briefings, interviews, speaking opportunities, and event logistics
  • Track, analyze, and report on campaign results and media coverage

Requirements

  • 2–4 years of experience in public relations, communications, integrated marketing, or a related field
  • Preferred prior experience in an agency environment supporting technology, AI, cybersecurity, enterprise software, B2B, or consumer technology clients
  • Proven ability to manage multiple projects simultaneously while maintaining exceptional attention to detail
  • Strong writing, editing, research, and verbal communication skills
  • Experience drafting media materials, client communications, and thought leadership content
  • Demonstrated success building media lists, conducting outreach, and supporting earned media programs
  • Understanding of the technology, media, and communications landscape
  • Strong organizational skills and ability to proactively manage deadlines and priorities
  • Confidence participating in client meetings and communicating with external stakeholders
  • Ability to think critically, solve problems, and identify new opportunities for clients
  • Collaborative mindset and willingness to support and mentor more junior teammates when appropriate
  • Bachelor's degree in Communications, Journalism, Marketing, Public Relations, or a related field preferred
  • Champion the use of AI tools and emerging tech to enhance writing, research, and content production efficiency
  • Willingness to work from our San Francisco office in accordance with team and client needs

    Benefits

    • A competitive compensation package, including:
    • 401k with match
    • Generous employer contributions toward insurance premiums
    • Paid mental health benefits
    • Paid sabbatical after every 6 years of continuous employment
    • Paid short-term disability and extensive parental leave benefits
    • Archetype Academy, mentorship, and other programs to support career development
    • A transparent, collaborative, and inclusive working culture
    • We’re now a Certified B Corporation in North America. As a B Corp, we’re part of a global community of businesses that meet high standards of social and environmental impact. We are committed to setting a standard for other agencies by fostering a diverse, equitable, and inclusive workplace. This starts with our employees and carries into our culture and our work. We know that different ideas, backgrounds, and perspectives mean we do the best work and in turn inclusion helps our employees go out in the world to make a difference.
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    Archetype

    Setting the standard for the next generation of global agencies, Archetype partners with category creators and industry leaders to build the world’s most magnetic brands. We are 650 curious and creative individuals in 20 offices around the world that work together knowing that our clients’ success is our success.

    Founded in 2019
    San Francisco, California, USA
    972 employees (212 in marketing)

    Traffic Signals

    Monthly Visitors
    27.7K
    Traffic Source Mix
    Search
    44.6%
    Direct
    43%
    Referral
    7.9%
    Social
    3.5%
    Paid
    0.9%

    Headcount Trend

    Current headcount: ~997

    Marketing Team

    Marketing Team Size
    151 (16% of company)
    Median Career Experience
    3 years
    Median Tenure
    2.8 years
    Marketing Roles Posted (Last 30 Days)
    1

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