Account Director, Lifestyle & Design

New York City, NY (Hybrid)

$100K/yr – $120K/yrSenior LevelFull time

Posted 3 days ago

Job Summary

Own and lead senior-level PR programs for art, design and culture, shaping strategy, storytelling and client partnerships while driving media opportunities and business impact.

  • Lead strategic PR programs across product launches, showrooms, and cultural moments.
  • Cultivate journalist relationships and mentor teams to deliver high-impact coverage.
  • Bring deep media networks and client counsel to advance brand objectives.

Job Description

Responsibilities

  • Act as a senior cultural and strategic advisor to clients, bringing an informed point of view on the evolving art, design, media and lifestyle landscape and translating cultural intelligence into timely, ownable communications opportunities.
  • Develop and lead strategic PR programs that elevate brand visibility and drive commercial impact across product launches, brand announcements, showroom openings, experiential moments and key cultural and industry milestones.
  • Cultivate and leverage deep relationships with journalists, editors, digital platforms, tastemakers and cultural voices across art, design, architecture, interiors, lifestyle and culture to secure high-impact coverage, awards and long-lead opportunities.
  • Serve as a trusted brand ambassador within the art, design and cultural communities, representing clients at press previews, trade fairs, industry events, cultural moments and other key industry platforms.
  • Build strong, consultative client partnerships, delivering thoughtful counsel, proactive PR strategy, trend intelligence and creative storytelling that aligns brand positioning with business objectives.
  • Lead and mentor account teams, fostering a collaborative, detail-oriented and creatively ambitious culture while actively supporting the professional development of junior and mid-level talent.
  • Oversee the planning and execution of high-impact campaigns and moments, from press previews and showroom openings to cultural partnerships, experiential activations and influencer/editor engagements.
  • Identify emerging trends, cultural conversations and media opportunities, translating them into compelling narratives and proactive ideas that build relevance, visibility and differentiation for clients.
  • Contribute to agency growth and new business, identifying opportunities, developing strategic recommendations, contributing to pitches and leveraging industry relationships and market intelligence to help win and grow accounts.
  • Measure and communicate campaign impact, balancing qualitative storytelling and brand impact with quantitative media metrics to demonstrate progress against client objectives and commercial goals.

Requirements

  • Proven senior-level PR experience across art, design, architecture, interiors, culture and/or luxury lifestyle, ideally within an agency environment.
  • Deep, active relationships with top-tier media across design, art, architecture, culture and lifestyle, with a demonstrated ability to secure meaningful, high-impact coverage.
  • Strong cultural fluency and point of view, with an ability to identify emerging trends, cultural conversations and unexpected connections that can create relevance for clients.
  • Strategic and creative thinker who can translate business objectives and brand positioning into compelling narratives, campaigns and proactive media opportunities.
  • Exceptional client counselor who can build trust, challenge constructively, manage expectations and confidently lead senior client conversations.
  • Natural storyteller and excellent writer/presenter, able to distill complex ideas into clear, compelling narratives and presentations.
  • Strong team leader and mentor, with experience managing, developing and motivating junior and mid-level talent.
  • Commercially minded and entrepreneurial, with the ability to identify opportunities, contribute meaningfully to new business and help grow existing accounts.
  • Highly organized and solutions-oriented, comfortable managing multiple complex projects, priorities and stakeholders in a fast-paced environment.
  • Genuinely passionate about art, design and culture, with an active curiosity about the people, ideas, places and movements shaping the landscape.

Benefits

  • Salary: $100k-$120k
  • Hybrid Office Schedule
  • Medical, Dental, and Vision plans
  • 401K Employer Match program
  • Commuter Benefits
  • Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
  • Company-wide closure last week of the year
  • 10 Federal Holidays Observed
KARLA OTTO logo

KARLA OTTO

WHO WE AREFounded in 1982, Karla Otto is a full-service brand-building agency, operating from fifteen cities across the globe, Milan, Paris, London, Munich, Dubai, Riyadh, Jeddah, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Singapore, Tokyo and Seoul. WHAT WE DOKarla Otto’s service is unparalleled. Built on the founder’s pioneering spirit, discerning eye and intuition, our global team is dedicated to delivering work that expertly combines detail and local precision with large-scale impact.Blending the best of fashion, beauty, design, lifestyle, and arts & culture, we offer a panoramic view of opportunities and the ability to execute complex ideas.Our loyal network and unrivalled approach to culture and community enables us to take brands to brave new territories.CAREERSAt Karla Otto we are always interested in hearing from our industry's experts in Strategy, Creative, Talent, Experiences and Communication. If you are a driven to deliver excellence, agile and conscientious, as well as want to work with remarkable clients, please review our openings. THE INDEPENDENTSThe Independents is a global group of industry leaders across luxury and lifestyle, comprising Atelier Athem, Atelier LUM, Bureau Béatrice, Bureau Betak, Bureau Future, CTZAR, INCA, K2, Karla Otto, Kennedy, Kitten Production, Lefty, PRODJECT, Sunshine and The Qode. The collective is powerfully positioned to offer streamlined strategy, creative, talent, influencer marketing, experiences and communications services for leading brands across key territories. To find out more, please visit:http://www.the-independents.com/

Founded in 1982
London, England, GBR
485 employees (162 in marketing)

Salaries

Posted range

$100K/yr – $120K/yr

Taken straight from the job posting.

See all KARLA OTTO salaries

Marketing Team

Marketing Team Size
143 (29% of company)
Marketing Roles Posted (Last 30 Days)
4

Traffic Signals

Monthly Visitors
9.7K
Traffic Source Mix
Search
45.3%
Direct
36.5%
Referral
7.6%
Social
8.9%
Paid
1.4%

Headcount Trend

Current headcount: ~485
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Account Director, Lifestyle & Design

KARLA OTTO · New York City, NY · Hybrid