Responsibilities

• Establish, attend, and lead regular client sessions, including cross-agency teams.
• Own client relationships and drive the strategic communications roadmap beyond day‑to‑day tactics.
• Define strategic and marketing initiatives to advance brands with annual goals for growth and retention.
• Maintain understanding of the client’s business and category to inform decision‑making.
• Identify new growth opportunities and anticipate client needs.
• Understand and manage monthly hours budget for each client.
• Define and ensure delivery on client scope of work internally and externally.
• Monitor project progress and performance delivery against KPIs.
• Oversee client-specific projects with PM and Account Management, ensuring timelines and deliverables.
• Provide insight to drive quality and performance of the client portfolio and projects.

Requirements

• 5-7+ years of professional experience in account management and leadership, agency-side preferred.
• Foundational knowledge of digital marketing channels including Paid Search, Paid Social, Organic Search, Programmatic Display, CTV, and Lifecycle.
• Experience collaborating with creative, strategy, and analytics teams on integrated campaigns.
• Strong presentation and communication skills to persuade clients on strategies and results.
• Excellent attention to detail and ability to keep multiple tasks and teams on schedule.

Preferred

• Data‑driven decision making with metrics like CPC, CPM, and CPA insights.
• Experience with analytics tools such as Google Analytics or Facebook Insights for tracking and optimization.
• Ability to evaluate media performance using KPIs like ROI, reach, frequency, and conversions.
• Brand voice and messaging work with clients to maintain consistent tone and identity.
• Familiarity with project management software (e.g., Adobe Workfront) and willingness to learn Lamark’s system.