Account Director, Fashion Communications

New York City, NY (On-site)

$100K/yr – $120K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the brand’s luxury fashion PR, shaping compelling campaigns, influencer/media partnerships, and cross-functional storytelling to elevate visibility and reputation among high-end audiences.

  • Growth and brand visibility: orchestrate press, digital PR, and event-driven programs that resonate with fashion luxury buyers and editors.
  • Team and stakeholder leadership: mentor a press team, manage client relationships, and coordinate internal/external communications for cohesive messaging.
  • Business development and industry leadership: pursue new opportunities, represent the brand at key events, and guide challenging pitches to expand the portfolio.

Job Description

Responsibilities

  • Develop and execute innovative public relations strategies to maximize brand visibility in the luxury fashion sector.
  • Build and nurture strong relationships with clients, aligning PR activities with their vision and goals.
  • Lead and coordinate PR campaigns, including press releases, media relations, and digital PR initiatives.
  • Guide and mentor a dynamic team, promoting a culture of excellence, innovation, and continuous professional growth.
  • Manage and oversee high-profile fashion events, ensuring seamless execution and brand alignment.
  • Align internal communications with external PR strategies to ensure a cohesive brand message.
  • Monitor industry trends and competitor activities to inform and adapt PR strategies.
  • Foster relationships with influencers, media, and other key stakeholders in the luxury fashion industry.
  • Oversee budget management for PR campaigns and events, ensuring optimal allocation of resources.
  • Represent the brand at industry events, conferences, and meetings, enhancing the brand's network and reputation.

Requirements

  • Extensive and proven experience in a Senior PR role within a luxury fashion environment
  • Collaborative team player with the ability to work autonomously to deliver to brief and on-time
  • Demonstrate a solid understanding of and ongoing interest in the fashion industry
  • Positive, proactive, problem-solving approach with strong attention to detail
  • A responsive and understanding approach to client management
  • Creative and strategic thinker
  • Able to identify communication opportunities through a pro-active approach
  • Proven experience of working in a fast-paced environment. Ability to work to tight deadlines. Excellent prioritizing and time management
  • Discreet, professional, and articulate, with excellent communication skills
  • Extremely well-organized, methodical, and efficient

Benefits

  • Medical, Dental, and Vision plans
  • 401K Employer Match program
  • Commuter Benefits
  • Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
  • Company-wide closure last week of the year
  • 10 Federal Holidays Observed
KARLA OTTO logo

KARLA OTTO

WHO WE AREFounded in 1982, Karla Otto is a full-service brand-building agency, operating from fifteen cities across the globe, Milan, Paris, London, Munich, Dubai, Riyadh, Jeddah, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Singapore, Tokyo and Seoul. WHAT WE DOKarla Otto’s service is unparalleled. Built on the founder’s pioneering spirit, discerning eye and intuition, our global team is dedicated to delivering work that expertly combines detail and local precision with large-scale impact.Blending the best of fashion, beauty, design, lifestyle, and arts & culture, we offer a panoramic view of opportunities and the ability to execute complex ideas.Our loyal network and unrivalled approach to culture and community enables us to take brands to brave new territories.CAREERSAt Karla Otto we are always interested in hearing from our industry's experts in Strategy, Creative, Talent, Experiences and Communication. If you are a driven to deliver excellence, agile and conscientious, as well as want to work with remarkable clients, please review our openings. THE INDEPENDENTSThe Independents is a global group of industry leaders across luxury and lifestyle, comprising Atelier Athem, Atelier LUM, Bureau Béatrice, Bureau Betak, Bureau Future, CTZAR, INCA, K2, Karla Otto, Kennedy, Kitten Production, Lefty, PRODJECT, Sunshine and The Qode. The collective is powerfully positioned to offer streamlined strategy, creative, talent, influencer marketing, experiences and communications services for leading brands across key territories. To find out more, please visit:http://www.the-independents.com/

Founded in 1982
London, England, GBR
485 employees (162 in marketing)

Traffic Signals

Monthly Visitors
9.7K
Traffic Source Mix
Search
45.3%
Direct
36.5%
Referral
7.6%
Social
8.9%
Paid
1.4%

Headcount Trend

Current headcount: ~485

Marketing Team

Marketing Team Size
143 (29% of company)