Owns the end-to-end social commerce pilot across TikTok Shop and TikTok LIVE, from planning through in-market optimization and monthly business reviews.

• Managing two creators end-to-end, including day-to-day communications, content/LIVE calendars, briefing, coaching, quality control, and on-time delivery of pre-, during-, and post-LIVE short-form content
• Collaborating with our client on LIVE commerce operations, including run-of-show planning, product prioritization, offer and affiliate link readiness, moderation/run support, and post-LIVE retrospectives
• Driving a continuous test-and-learn roadmap (creative hooks, formats, cadence, product focus, offers, bundling, creator approaches), with clear hypotheses, measurement plans, and documented learnings
• Partnering with internal and client stakeholders to secure and coordinate the right inputs for success—product access/seeding, samples, key messages, brand guidelines, SMEs (e.g., makeup artists/education), and any required approvals
• Collaborating cross-functionally across social strategy, creator/influencer, commerce operations, paid social/media, and analytics to ensure integrated execution and strong performance
• Tracking performance to GSV targets and supporting metrics (traffic, CTR, CVR, AOV, retention, LIVE engagement), and translating results into weekly optimizations and monthly growth recommendations
• Building client-facing readouts, weekly status updates, performance dashboards/recaps, POVs, and scaling recommendations for future expansion across categories
• Managing timelines, dependencies, risks, and stakeholder expectations in a matrixed environment; proactively escalating issues and proposing solutions
• Ensuring compliance with platform policies, brand guidelines, affiliate disclosures, and content requirements, while maintaining a high bar for creator authenticity and TikTok-native execution