Responsibilities

• - Lead and oversee a diverse portfolio of consumer and lifestyle accounts, ensuring accounts are strategically strong, delivering against client goals, and consistently exceeding expectations
• - Serve as senior day-to-day client contact and account lead, building trusted relationships and providing strategic counsel across client initiatives
• - Quickly become fluent in clients’ businesses, categories, consumers, competitive landscapes, and broader business objectives
• - Partner with executive leadership to build and deliver client development plans, strengthen AZIONE’s influence with clients, and identify opportunities for organic growth
• - Proactively identify opportunities across campaigns, launches, partnerships, experiential activations, cultural moments, influencer and talent programming, and broader brand initiatives
• - Lead client calls, strategic meetings, desksides, press previews, media briefings, event activations, and other media-facing moments alongside senior leadership as appropriate
• - Anticipate client needs and address issues thoughtfully and effectively, escalating internally as appropriate
• - Act as a source of knowledge and strategic counsel to clients, bringing category insights, cultural intelligence, media expertise, and informed recommendations to conversations and initiatives
• - Oversee and contribute to new business processes including brainstorms, research, strategy, deck development, and pitch preparation
• - Lead proactive media strategy across consumer, lifestyle, business, trade, commerce, hospitality, food & beverage, wellness, retail, fashion, and culture verticals as relevant to assigned clients

Requirements

• - 6-8+ years of experience across consumer and lifestyle PR, media relations, brand communications, or integrated marketing
• - Experience working across multiple consumer-facing categories; backgrounds spanning areas such as CPG, lifestyle, food & beverage, hospitality, wellness, retail, fashion, and consumer brands are strongly valued
• - Strong media relationships across consumer and lifestyle press, with the ability to leverage relationships and credibility across new categories quickly
• - Proven experience leading senior client relationships and communications strategies
• - Ability to move fluidly between brand storytelling, product PR, business communications, thought leadership, commerce, partnerships, and cultural opportunities
• - Strong instincts for storytelling, trend forecasting, and identifying culturally relevant opportunities
• - Experience developing communications campaigns across launches, partnerships, experiential activations, executive visibility, business milestones, and brand-building moments
• - A strong understanding of how modern consumer brands build relevance across earned media, commerce, influencer, partnerships, experiential, social conversation, and culture
• - Experience managing, mentoring, and developing account teams
• - Exceptional writing, communication, presentation, and organizational skills

Benefits

• - Early-Friday hours, year-round
• - 401(k) benefits
• - Hybrid work environment
• - Opportunity to work across leading and emerging consumer brands and play an active role in shaping culturally relevant campaigns