Account Director, Consumer Brand

New York, USA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive senior-level PR strategy and client leadership for major consumer brands, guiding campaigns, media relations, and cross-functional teams.

  • Own strategic client programs from planning through execution across campaigns and events.
  • Must-have: 6+ years in PR with agency or corporate experience and a track record of ownership.
  • Standout: Leadership of media relations, thought leadership, and cross-practice collaboration.

Job Description

Responsibilities

  • Serve as a primary day-to-day client contact and trusted advisor; anticipate needs, troubleshoot issues, and ensure programs align with client business objectives
  • Provide senior-level account planning and supervision for major consumer brand accounts, serving as a strategic liaison among clients, account teams, and agency leadership
  • Manage multiple client projects from concept to completion on time and within budget, including campaigns, events, launches, and media programs
  • Develop strategic client memos, presentations, and recommendations; provide client counsel on tactical matters, linked to strategic plans
  • Lead planning, development, and execution of client media relations programs, including launch activities and events
  • Lead integrated campaigns through a demonstrated, working knowledge of social influence, emerging digital platforms, and creative problem solving
  • Proactively generate new ideas and opportunities to ensure client program success
  • Maintain and cultivate strong relationships with media, journalists, and influencers while proactively pitching media daily to secure local, regional, and national coverage for clients as well as client thought leadership opportunities
  • Manage development of media materials and digital assets, leveraging insights and data to identify PR opportunities
  • Moderate media interviews, support media training, and manage press conferences, briefings, media tours, and other media events; serve as senior on-site agency contact for client event

Requirements

  • Minimum 6 years of experience serving in a full-time role in a public relations agency or the communications department of a company in a relevant industry. Agency experience is required.
  • Bachelor’s degree in public relations, a related field or in the liberal arts
  • Brand experience in one or more of the following categories: consumer lifestyle, food & beverage, automotive
  • Lifestyle, design, consumer trends, food, media contacts
  • Prior experience and proven track record of success owning responsibilities listed above
  • Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
  • Fluent with Microsoft Office Suite, Cision, MuckrackTV Eyes or other monitoring tools and/or ability to learn new technology quickly
  • Ability to “get smart quickly”- understand and learn different business sectors swiftly
  • Consistently strive for personal excellence with both client deliverables and within your team, enabling MikeWorldWide to maintain competitive advantage by providing exceptional value and service
  • Ability to travel as necessary contingent on client and new business needs (requirements vary)

Benefits

  • Unlimited PTO
  • Mental Health Awareness Days
  • Friday Freeze
  • Summer Fridays
  • Commuter Benefits
  • Professional Trainings and Workshops
  • Phone and Mental Health Stipend
  • Offices are closed between Christmas Eve and New Year's Day
MikeWorldWide logo

MikeWorldWide

MWW is one of the world’s leading independent, integrated PR agencies with offices across the US and UK, and a global network of partners.With dedicated insights, strategy, data, and analytics, digital and content and creative teams, MWW’s expertise spans Consumer Lifestyle Marketing, Corporate Communications and Reputation Management, Public Affairs, Issues & Crisis Management, LGBTQ, Technology, Sports & Entertainment, B2B, Food & Beverage and Health & Wellness.Our approach is recognized year after year with top industry awards, including the Global SABRE Award, a Gold Fresh Award and “Highly Commended” by PR Week, "PR Agency of the Year" and “Company of the Year” by the International Business Awards, as well as "Top Places to Work in PR.” In 2018, MWW was named Independent Public Relations Consultancy of the Year for Americas by the International Communications Consultancy Organization (ICCO) for the third consecutive year. To learn more about our capabilities and what we can do for you visit http://www.mww.com.

Founded in 1986
New York, New York, USA
425 employees (58 in marketing)

Traffic Signals

Monthly Visitors
10.2K
Traffic Source Mix
Search
32.5%
Direct
51%
Referral
7.2%
Social
7.7%
Paid
1.2%

Headcount Trend

Current headcount: ~433

Marketing Team

Marketing Team Size
37 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 14 years ago

Funding History

  • Mar 2012
    Series Unknown

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