Responsibilities

• Serve as the primary day-to-day client lead for digital shelf content and creative engagements.
• Build trusted relationships with stakeholders across eCommerce, Brand, Marketing, Sales, Shopper Marketing, and Content teams.
• Consult with clients on retailer content challenges and opportunities, translating business priorities into clear recommendations and action plans.
• Guide client conversations on PDP content, search and discoverability, conversion-focused creative, content governance, and scalable ways of working.
• Lead status meetings, planning discussions, project reviews, and presentations with clarity and confidence.
• Anticipate client needs, resolve ambiguity, surface risks, and align stakeholders on decisions and next steps.
• Lead the development of scopes of work for digital shelf strategy, content optimization, creative production, and ongoing content programs.
• Translate client requests into clearly defined deliverables, assumptions, revision parameters, timelines, resourcing plans, and pricing.
• Partner with Strategy, Creative, Production, Program Management, Operations and Photography Studio teams to validate the approach and ensure scopes are achievable and profitable.
• Manage scope boundaries and change requests, clearly communicating impacts to cost, timing, resources, and contracts.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 7+ years of experience in account management, client services, consulting, or agency environments, with direct responsibility for commerce content or digital shelf programs.
• Demonstrated digital shelf knowledge, including experience with retailer PDP content, product content optimization, search and discoverability, and retailer content requirements.
• Experience leading or partnering closely with copy, design, creative production, photography studios, program management, and operations teams.
• Proven ability to consult with clients, shape recommendations, and translate complex needs into clear plans and decisions.
• Hands-on experience developing and managing scopes of work, estimates, budgets, timelines, assumptions, revisions, resource plans, and change requests.
• Experience serving as the primary client contact for large or complex accounts and coordinating multiple workstreams.
• Strong commercial acumen, communication, presentation, problem-solving, and stakeholder-management skills.
• Ability to manage multiple brands, retailers, deliverables, and priorities in a fast-paced, matrixed environment.
• Exceptional communication, presentation, problem-solving, and relationship-building skills.

Preferred

• Experience with digital shelf content for major retailers such as Amazon, Walmart, Target, Kroger, Instacart, or other retailer platforms.
• Familiarity with retailer content formats and workflows, including titles, bullets, descriptions, enhanced content, image carousels, brand stores, content syndication, and content governance.
• Experience within CPG, retail, commerce, or an agency supporting scaled retailer content programs.