Responsibilities

• Build and maintain strong relationships with lifestyle media that cover alcohol brands and products and closely related topics, spanning food, men’s and women’s interest, general interest, travel, retail, business and trade
• Lead well-considered media outreach efforts and plans to guide your team to success in securing coverage with a focus, quality and reach
• Prepare spokespeople for media opportunities, including drafting talking points, briefing documents and prep calls
• Monitor media landscapes and identify reactive and proactive brand-appropriate opportunities, including newsjacking, trend-driven pitches and timely commentary
• You sit at the hub of your accounts, managing or monitoring key aspects of integrated campaigns that span earned and paid media, social media, influencer marketing, brand collaborations, internally produced content, brand activations, in collaboration with our in-house expert practitioners in those specialty areas.
• You are also taking on more of a leadership role and beginning to embrace the bigger, more strategic picture of client campaigns and other programming. You are building a stronger relationship with clients, establishing yourself as a more senior point person who possesses a solid grasp of their business and communications objectives. You are honing your presentation skills with clients and in new business pitches. You artfully combine your nose for details, deadline-driven approach, and high standards to produce results with a new level of creativity in your work and strategy in your thinking.

Requirements

• 5-8 years of consumer PR experience, preferably in an agency setting and for national brands, having worked on a minimum of three alcohol brands
• Proven ability to build relationships with media and secure earned media coverage.
• Strong writing skills with experience developing press releases, pitches, and client materials
• Ability to manage multiple projects, meet deadlines, and maintain attention to detail in a fast-paced environment
• Experience supporting and executing media relations initiatives and activations
• Collaborative team ethic with a proactive mindset, strong communication skills, and the ability to adapt to evolving client needs
• An entrepreneurial mindset
• Curiosity for what’s next — especially how AI is transforming communications

Benefits

• high-quality medical, dental, and vision care
• a 401k plan with a generous company match
• ample paid time off
• paid parental leave
• pet parent leave
• the flexibility of a hybrid work schedule
• a customizable lifestyle spending account
• a robust calendar of professional development
• social events that provide opportunities to form meaningful relationships with coworkers, and more special benefits and perks