Account Coordinator, Consumer

New York City, NY (Remote)

$45K/yr – $48K/yrEntry Level1+ years exp

Posted 12 hrs ago

Job Summary

Own integrated PR programs for two consumer brands, leading media relations, influencer programming, coordination, measurement, and cross-team collaboration across campaigns.

  • Own multi-brand campaigns from strategy through reporting
  • Coordinate media, influencers, events, and internal teammates
  • Monitor coverage and industry trends to inform decisions

Job Description

Responsibilities

  • The Account Coordinator (AC) is the backbone of the account team, keeping projects organized, timelines on track, and communications flowing smoothly. You’ll support two leading consumer brands by executing integrated PR campaigns that include earned media, influencer, and creative activations.
  • Media Relations: Build and maintain media lists using industry tools (e.g., Muck Rack, Cision). Begin developing relationships with key media contacts Craft compelling pitches, conduct outreach, and secure coverage Coordinate media product requests and sendouts
  • Influencer Programming: Build curated influencer rosters aligned with campaign objectives, themes, and target audiences Track influencer deliverables and gather back-end performance metrics Begin to manage influencer relationships, including outreach, contracting, and content review, with team guidance Catalog and archive final creator assets for reference and recapping
  • Coordination & Team Support: Serve as the team coordinator: schedule internal/client calls, set agendas, and circulate detailed recaps Manage account organization, including client folders, brand assets, media trackers, and shared drive Oversee product sample inventory and shipping for media, creator, and partner activations Support execution of brand events, media desksides, creative mailers, and other tactical program elements
  • Measurement & Reporting: Monitor earned media daily and update coverage tracker in real time Merchandise notable coverage and flag breaking client, competitor, or crisis-related news Support monthly and programmatic reporting
  • Team Collaboration: Proactively communicate project status, progress, roadblocks, and capacity with managers and integrated team leads Bring a positive attitude, collaborative spirit, and willingness to learn while supporting teammates and business objectives Actively engage across team channels, including internal meetings, email, and Slack, sharing perspective, ideas, and questions
  • Business & Research: Conduct research to support campaign development and new business opportunities Monitor and share industry, category, and competitive news; draft client and team updates as relevant Identify trends within the CPG industry and home care category, with a sweet spot for pop culture Build understanding of the communications landscape, agency teams, processes, resources, and tools

Requirements

  • Bachelor’s degree or equivalent
  • 0-1 years of experience (internships included)
  • Strong written communication skills with an eye for clarity, tone, and grammatical precision
  • Polished (in-person and virtual) presence and confident voice
  • Positive, proactive, and flexible mindset
  • Ability to work independently and collaboratively in a team environment
  • Ability to multitask and meet deadlines
  • Strong attention to detail and organizational skills
  • A natural interest in consumer culture, social platforms/trends, news cycles, and how brands participate in cultural conversations

Benefits

  • A workplace that’s alive with courage, ideas, respect, and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
M Booth logo

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984
New York, NY, US
414 employees (109 in marketing)
67% recommend to a friend
79% CEO approval

Salaries

Posted range

$45K/yr – $48K/yr

Taken straight from the job posting.

See all M Booth salaries

Marketing Team

Marketing Team Size
77 (19% of company)
Median Career Experience
11 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
5

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
29.1%
Direct
55.1%
Referral
5.9%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~407
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Account Coordinator, Consumer

M Booth · New York City, NY · Remote