Account Based Marketing Lead

Responsibilities

• Develop and own the global ABM strategy, ensuring alignment with overall business objectives and growth targets.
• Create and manage integrated account plans to support target accounts throughout the entire buyer journey.
• Lead the planning, execution, and optimisation of one-to-one, one-to-few, and one-to-many ABM programmes.
• Partner with Sales to define target account selection, segmentation, and tiering strategies across all business verticals.
• Oversee the delivery of account-based campaigns and engagement initiatives, ensuring effective execution and measurable results.
• Establish and maintain ABM performance metrics, reporting frameworks, and KPIs to demonstrate pipeline and revenue impact.
• Develop and maintain ABM playbooks, operating models, and best practice frameworks.
• Drive ABM adoption and enablement across the organisation through training, coaching, and stakeholder engagement.
• Collaborate with the Marketing Director to ensure ABM activities support wider commercial and marketing objectives.
• Work closely with the Digital Manager to leverage marketing technology, data insights, and digital best practices.

Requirements

• Extensive B2B marketing experience with significant hands-on Account-Based Marketing expertise.
• Proven success developing and delivering ABM strategies that drive measurable business results.
• Strong strategic planning and account development skills, with the ability to create long-term engagement strategies.
• Demonstrated ability to influence and collaborate with senior stakeholders across multiple functions.
• Experience leading cross-functional initiatives and delivering results without direct authority.
• Strong analytical mindset with the ability to measure, interpret, and communicate programme performance.
• Excellent project management and stakeholder management skills.
• Experience working with marketing technology platforms, CRM systems, and ABM tools.

Preferred

• Experience within industrial, engineering, manufacturing, technical, or similarly complex B2B environments is highly desirable.
• Bachelor's degree in Marketing, Business, or a related discipline preferred.