24869-Senior Communications Designer

New York City, NY (Hybrid)

$65K/yr – $75K/yrSenior Level2+ years expFull time

Posted 9 days ago

Job Summary

Owns and drives integrated communications planning and audience intelligence, shaping creative connections and supporting revenue growth through collaboration with Strategy, Specialty Business Units, and vendors.

Contributes to impactful communications plan development to meet client needs.
Maintains and disseminates client asset audits to enable true OESP planning.
Provides audience intelligence inputs for design goal setting and decision making.

Job Description

Responsibilities

Contribute to impactful communications plan development to meet client needs and deliver communications idea
Responsible for accurate ongoing management and team dissemination of client owned and shared asset audit to enable true OESP planning
Provide communications and audience intelligence and data inputs through the application of syndicated and proprietary systems for communications design goal setting and decision making
Work with media vendors and partnership team to maintain and share intelligence regarding media opportunities as it relates to client’s audiences and categories, for use in planning and ideation
Support the Communication Design Directors in researching relevant innovations, audience trends & Partnerships opportunities with the ability to provide the Strategy team with actionable insights
Contribute to the ideation team sessions in conjunction with the Strategy team and relevant Specialty Business Units to generate creative & compelling connections idea
Contributor to Specialty Business Units revenue growth through planning outcomes

Requirements

Experience in an integrated planning role in media, publisher/vendor, or communications discipline (digital, content)
Excellent written, verbal communication and presentation skills
Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors
Required PC proficiency and solid working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
Initiative does not require candidates to have a college degree

Preferred

2+ years relevant experience
Category or audience experience as relevant per assignment
Strong time-management and organizational skills
Experience analyzing data and market research
Experience delegating assignments to junior staff

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com