23699 - Communications Spec Sr

Responsibilities

• Execute the strategic communications plan and statewide communications initiatives.
• Support VDOT leaders and staff regarding internal and external communications.
• Support includes local, state and federal audiences, media, government officials, non-profit, private sector and general public.
• Establish and maintain effective relationships with media.
• Maintain employee publications and internet site, web content, external newsletters, press releases, brochures, reports and outreach initiatives.
• Communication Programs and Initiatives: Assist in executing strategic Communications plans to include district, regional and statewide Communications programs.
• Serve as a member on committees as assigned.
• Implement best practices and procedures developed by Central Office and the Communications Working Group.
• Support identifying Communications objectives, messaging approaches, and strategies to ensure alignment with VDOT’s brand and reputation.
• Develop news or publication sources as assigned.

Requirements

• Ability to maintain websites and use content management system.
• Ability to organize, synthesize complex issues into clear and concise content.
• Ability to positively represent VDOT plans and programs to media, the public and elected officials.
• Ability to understand and anticipate news media needs.
• Ability to work both independently and collaboratively and meet deadlines.
• Ability to work in emergency situations including weekends, holidays and after normal business hours; assignments may vary based on business needs.
• Knowledge of communications methods, theory as they relate to public and media relations.
• Skill in the use of digital cameras, video cameras, computers and various software applications for editing pictures, graphics and video (e.g. Canva, MS Office products, and Adobe products)
• Skill in writing for multiple audiences using multiple formats.
• Strong editing skills with familiarity with AP style guidelines.