2027 Summer Intern: Marketing Intern - Undergrad

Chicago, IL (On-site)

Salary Not AvailableIntern/New GradFull time

Posted 1 day ago

Job Summary

You will own brand strategy support and activation projects across PepsiCo campaigns, turning consumer insights into activation ideas, and tracking performance across launches and promotions.

Lead agency collaborations to shape brand positioning and communications
Translate consumer insights into practical activation concepts and launch plans
Monitor and analyze brand, competitor, and channel performance to drive improvements

Job Description

Responsibilities

Partnering with agencies in the creation of brand positioning and communication strategies
Generating brand activation ideas and strategies based on consumer insights
Analysis of brand performance, competitor performance and channel dynamics.
Development of communications plans in support of new product launches and promotional events
Support of innovation teams in consumer analysis, concept development and graphics development
10-weeks of marketing experience on a core marketing function including but not limited to brand, innovation, shopper marketing, sports marketing
Assigned mentor/buddy
Intern networking events, we hope you will leave with lasting relationships!
Executive leadership exposure
Insight into the many tracks your career can take as a marketer at PepsiCo such as General Management, CMO, and beyond!

Requirements

Currently pursuing an undergraduate degree with an expected graduation date between December 2027 and May 2028
Preferred majors: Business or Marketing (Others will be considered)
Have a minimum GPA of 3.0. Please include on your resume.
Interest in working in one of the following locations:
Plano, Texas
Purchase, New York
Chicago, Illinois
This position is limited to persons with indefinite right to work in the United States.
Graduate with Bachelors degree within one (1) year of internship completion

Preferred

Proven leadership through extracurricular involvement
Relevant marketing experience (on-or-off campus; either through part time jobs, academic clubs, or volunteer experiences)
Unique experiences that demonstrate creative instinct, passion for marketing and deep consumer empathy
Passion for consumer brands
Familiarity with digital media platforms
Strong analytical skillset with ability to find actionable, pragmatic solutions to complex problems
Ability to adapt in a dynamic and ambiguous environment
Strong drive for results
Intellectual curiosity

Benefits

Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

PepsiCo

3.9 Glassdoor

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Founded in 1980

Purchase, New York, US

141K employees (12,526 in marketing)

www.pepsico.com

75% recommend to a friend

84% CEO approval