2026 Summer Marketing Internship (Unpaid) – Fashion Public Relations Focus

New York City, NY (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 2 months ago

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Job Summary

Own PR and brand storytelling support by drafting materials, sourcing aligned influencers, coordinating samples, and helping execute campaigns and events that broaden brand reach.

  • Responsibilities: Draft press materials, influencer outreach, campaign planning and launches, and event support to drive coverage and engagement.
  • Influencer & Partnerships: Research and vet influencers, stylists, and media contacts to align with Skarlett Blue’s identity and storytelling goals.

Job Description

Responsibilities

  • Draft compelling press materials, product descriptions, and outreach emails
  • Conduct research on influencers, stylists, and media contacts that align with our brand identity
  • Assist with sample coordination and help develop creative briefs for influencer collaborations
  • Support the planning and execution of seasonal marketing campaigns and product launches
  • Contribute to brand events, including pop-up stores and other in-person activations
  • Track media coverage and compile reports to evaluate PR impact and reach
  • Collaborate closely with internal departments and external partners to support brand initiatives

Requirements

  • Current undergraduate student majoring in Marketing, Communications, PR, or a related field
  • Strong writing, editing, and communication skills
  • Highly organized with attention to detail and a proactive attitude
  • Passion for lingerie, fashion, and storytelling
  • Familiarity with social media, digital trends, and fashion media landscape a plus

Preferred

  • Interest in fashion PR, influencer marketing, and brand storytelling
  • Previous internship in marketing/PR a plus

Benefits

  • School credit available
  • Mentorship
Dana-Co logo

Dana-Co

Dana-co is a well-established, highly successful designer, importer and marketer of better women’s intimate apparel. Its heart is rooted in the design of lingerie enhanced by unique talent, forward-thinking vision and commitment to the creation of a better product.Our brands of intimate apparel target the upper tier of the market and continually attracts a devoted following of consumers who know Dana-co to be synonymous with distinction. Dana-co holds the exclusive license for the Natori brand, one of the most artistic and essential brand names in luxury intimates. In addition, the Company holds licenses for various sub-brands of Natori, including Josie Natori, Natori, and Natori +Support. In 2014, Dana-co launched, Skarlett Blue.

Founded in 2001
New York, New Mexico, USA
108 employees (22 in marketing)