Responsibilities

• Assist in the development of marketing strategies and social media campaigns to increase overall brand awareness for both bowl games and related events.
• Assist in planning and creating monthly social media content calendars while supporting marketing and promotional efforts across platforms such as Instagram, X, and other digital channels.
• Create social media content and marketing materials using Adobe Photoshop, Adobe Premiere Pro, Canva, and other digital design tools.
• Assist with on-site content capture and digital coverage during bowl promotional events and community activations.
• Assist in the planning of sponsor marketing activities for the games.
• Assist in coordinating marketing research projects.
• Assist in the scheduling and organization of logistics for promotions and events.
• Assist with the creation of recap books for media, collateral, and licensing items.
• Contribute to original content and marketing materials that may be featured across the Frisco Bowl’s official social media channels and digital platforms.
• Assist with off-site activations, promotional events, and grassroots marketing efforts throughout the fall.

Requirements

• Active college student.
• Preferably pursuing a degree and/or career in Sports Marketing, Digital Media, Marketing, or Public Relations.
• Must receive college credit for internship with our company.
• Must be able to work 15–20 hours per week, primarily at Toyota Stadium in Frisco, Texas. Hours will increase in December.
• Proficiency in MS Outlook, Word, Excel, PowerPoint, and Canva are required.
• Proficiency in Adobe Creative Suite applications is preferred.

Preferred

• Photography/videography skills are a plus but not required.
• Portfolio or examples of social media content, graphic design, photography, or video work.