Responsibilities

• Build and launch campaigns across email, paid media, retargeting, and web.
• Develop landing pages, forms, and conversion paths aligned to campaign goals.
• Partner with Product Marketing to translate messaging into effective digital programs.
• Execute A/B testing to continuously improve performance.
• Own day-to-day website performance within the CMS, including updates, conversion optimization, and experience improvements.
• Optimize user journeys to improve engagement and conversion rates.
• Support SEO implementation through on-page best practices (in partnership with the Content team).
• Monitor site health and recommend enhancements.
• Execute nurture programs and automated workflows in HubSpot.
• Support audience segmentation and targeting.

Requirements

• 4–7 years of experience in growth, demand generation, or digital marketing within B2B SaaS or a related industry
• Hands-on experience with marketing automation platforms (HubSpot strongly preferred)
• Hands-on experience managing websites within a CMS such as HubSpot or WordPress, including page creation, updates, and optimization
• Comfort conducting website audits to identify opportunities for improving UX, conversion paths, SEO performance, and overall site health
• Familiarity with Salesforce and digital analytics tools
• Strong understanding of CRO, landing page strategy, and email performance
• Comfort managing multiple campaigns simultaneously
• Analytical mindset with a bias toward action

Benefits

• Comprehensive medical, dental, vision, disability, life insurance
• Health Savings Account (HSA), Flexible Spending Account (FSAs)
• 401K match
• Flexible PTO
• Employee recognition platform with monetary rewards
• 100% Remote work environment
• Initial work from home stipend
• Leadership/Coaching training programs
• Free access to Bizlibrary for unlimited professional development
• Employee Assistance Program (EAP) with counseling sessions available 24/7