10096 - Growth Marketing Specialist II at VertexOne | USA | $85K/yr – $110K/yr

VertexOne

10096 - Growth Marketing Specialist II

USA (Remote)

$85K/yr – $110K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Lead growth-focused digital campaigns and website optimization for a B2B SaaS team, coordinating email, paid media, landing pages, and automation.

Own campaigns across email, paid media, retargeting, and web.
Must-have: HubSpot or similar marketing automation with CMS experience.
Standout: Cross-functional collaboration with Product Marketing and Sales to optimize funnel and lead flow.

Job Description

Lead growth-focused digital campaigns and website optimization for a B2B SaaS team, coordinating email, paid media, landing pages, and automation.

Own campaigns across email, paid media, retargeting, and web.
Develop landing pages, forms, and conversion paths aligned to campaign goals.
Partner with Product Marketing to translate messaging into effective digital programs.
Execute A/B testing to continuously improve performance.
Own day-to-day website performance within the CMS, including updates, conversion optimization, and experience improvements.
Optimize user journeys to improve engagement and conversion rates.
Support SEO implementation through on-page best practices (in partnership with the Content team).
Monitor site health and recommend enhancements.
Execute nurture programs and automated workflows in HubSpot.
Support audience segmentation and targeting.

Responsibilities

Own campaigns across email, paid media, retargeting, and web.
Develop landing pages, forms, and conversion paths aligned to campaign goals.
Partner with Product Marketing to translate messaging into effective digital programs.
Execute A/B testing to continuously improve performance.
Own day-to-day website performance within the CMS, including updates, conversion optimization, and experience improvements.
Optimize user journeys to improve engagement and conversion rates.
Support SEO implementation through on-page best practices (in partnership with the Content team).
Monitor site health and recommend enhancements.
Execute nurture programs and automated workflows in HubSpot.
Support audience segmentation and targeting.

VertexOne

3.9 Glassdoor

VertexOne is the leading provider of cloud-based SaaS software powering the next generation of customer experience for utilities, energy retailers, and energy transition providers. With over 30 years of experience and more than 450 customers in the cloud, we capitalize on our deep expertise to provide a wide range of innovative solutions for digital transformation, revenue optimization, and data-driven efficiency operations surrounding the customer. From Customer Information Systems (CIS) and Mobile Workforce Management (MWM) to Electronic Data Interchange (EDI) and Digital Customer Engagement and self-service portals, we empower our customers to deliver a compelling customer experience, reduce costs to serve, increase operational efficiency, and improve customer satisfaction.

Founded in 2015

Dallas, Texas, USA

734 employees (15 in marketing)

www.vertexone.net

81% recommend to a friend

84% CEO approval