Responsibilities

• Execute the strategic communications plan and statewide communications initiatives.
• Support VDOT leaders and staff regarding internal and external communications.
• Support includes local, state and federal audiences, media, government officials, non-profit, private sector and general public.
• Establish and maintain effective relationships with media.
• Maintain employee publications and internet site, web content, external newsletters, press releases, brochures, reports and outreach initiatives.
• Communication Programs and Initiatives: Direct and manage communication news vehicles and publication content as assigned.
• Develop news or publication sources and establish relationships with all levels of employees and applicable contacts inside and outside of the organization.
• Develop new methods of communication in order to maintain and improve communications.
• Media Relations and Emergency Response: Provide information and content to media and serve as official spokesperson or publication writer or editor as assigned.
• Develop message and talking points on emerging and current issues.
• Establish and maintain media relationships.
• Maintain appropriate contact or publication lists.

Requirements

• Ability to maintain web site and use content management system.
• Ability to organize, synthesize complex issues into clear and concise content.
• Ability to positively represent VDOT plans, programs to media citizens and elected officials.
• Ability to understand news media needs.
• Ability to work independently and meet deadlines.
• Knowledge of communications methods, theory as they relate to public and media relations.
• Skill in the use of computers, software applications to include MS Office products and digital cameras.
• Skill in writing for multiple audiences using multiple formats.
• Strong editing skills with familiarity with AP style guidelines.

Preferred

• A combination of training, experience, or education in Communications, Public Relations, English, Journalism or related field desired.
• Professional experience in public relations or news media setting to include conducting media interviews.