YouTube Strategist- Contract at Crunchyroll | USA | $33/hr – $48/hr

Crunchyroll

YouTube Strategist- Contract

USA (Remote)

$33/hr – $48/hrSenior Level2+ years expContract

Posted 2 months ago

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Job Summary

Drive the end-to-end YouTube content strategy for Crunchyroll's global channels, balancing creative direction, data-driven optimization, and cross-team collaboration to grow audience, engagement, and monetization opportunities.

Content strategy and creative direction for the main and affinity YouTube channels, shaping clips, Shorts, and programming to attract fans.
Data-driven optimization and testing for titles, thumbnails, formats, and cadence to drive growth and engagement.
Cross-functional partnership with agencies and internal teams to curate content, align with franchise and marketing priorities, and explore monetization opportunities.

Job Description

Responsibilities

Define and evolve the content strategy for Crunchyroll's global YouTube ecosystem, including the main channel and affinity channels.
Provide creative direction for clips, Shorts, and channel programming
Partner with agency teams to guide content selection, packaging, and publishing approach
Curate and guide the selection of compelling and timely clip content for YouTube and broader social channels, balancing hands-on execution with strategic oversight
Write, optimize, and refine video title best practices, maintaining Crunchyroll's authentic tone and improving performance across regions
Analyze YouTube performance data and deliver actionable insights and recommendations to improve content performance
Identify audience trends, content opportunities, and emerging formats to drive growth and engagement
Develop and refine testing frameworks (titles, thumbnails, formats, cadence) to optimize performance
Ensure alignment with marketing priorities, seasonal titles, and franchise strategies
Partner with internal teams to support content monetization, ensuring alignment with platform policies and revenue opportunities

Requirements

2+ years of experience in content strategy, social media, or YouTube-focused roles
Experience working with high-volume content workflows or publishing cadences
Strong understanding of YouTube platform dynamics, content optimization, and audience growth strategies
Proven ability to translate data into clear, actionable content recommendations
Experience working with external partners or agencies
Excellent communication skills with the ability to provide clear, creative direction and feedback
Strong understanding of internet culture, fandom communities, and content trends
Passion for anime and familiarity with the anime industry and audience behavior
Demonstrates a proactive, growth-oriented mindset, continuously identifying opportunities to optimize content strategy and performance

Preferred

Experience working in the anime, animation, or gaming industry
Familiarity with YouTube analytics tools (YouTube Studio, Tubular, etc.)
Experience developing multi-channel content strategies
Understanding of YouTube SEO and content packaging best practices
Experience with Shorts or vertical video strategy
Working knowledge of video editing or design tools (e.g., Adobe Premiere, Final Cut Pro, Photoshop)

Crunchyroll

At Crunchyroll, we deliver what anime fans love—anytime, anywhere.With the world’s largest anime streaming library, we connect fans to the stories, characters, and creators they love. But Crunchyroll is more than just a destination to watch anime—it's a global ecosystem where anime lives and breathes beyond the screen.From streaming and theatrical releases to merch, games, news, events, and music, we offer fans immersive experiences that celebrate anime culture in all its forms. Headquartered in the U.S. with teams and reach across the globe, Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan. This unique partnership gives us the power to scale globally while staying rooted in anime’s cultural origins, ensuring authenticity and access for fans everywhere.We believe anime is more than entertainment—it’s a way of life. And we’re here to champion that passion every day.

Founded in 2006

Los Angeles, California, USA

1.9K employees (746 in marketing)

www.crunchyroll.com