Responsibilities

• Own the number: qualified booked calls produced by your copy, measured against the current control.
• Write high-volume ad copy and concepts for Meta and other paid, enough to stay ahead of audience fatigue.
• Keep five to six distinct acquisition angles in market at a time, briefed with the Head of Marketing.
• Write the funnel: opt-in pages, value pages, VSL scripts, and booking pages, with a clean through-line from ad to booked call.
• Write the book-a-call nurture sequences behind every lead magnet, plus lifecycle email that each carries a job and a CTA.
• Partner with the media buyer on what to test next, and read what the data says actually won.
• Iterate on underperformers against a control, driven by funnel drop-off, not opinion.
• Build and maintain a hook bank and swipe file the team can reuse.
• Feed social hooks and primary text to the scriptwriter seat, so winning angles cross-pollinate.
• Proactive by Default: You take initiative, bring solutions, and own your lane.

Requirements

• You're a high-volume direct-response writer across ads, funnels, and email for a paid offer.
• Your copy has converted cold traffic to booked calls against a control, and you have a swipe file of winners to prove it.
• You can match a creator's voice so well people can't tell it wasn't them.
• You write fast and at volume. This is a shipping seat, not one deliverable a week.
• You think in through-lines. The promise in the ad never breaks by the time they hit the booking page.
• Bonus: you've written for finance, info-education, or a comparable high-ticket offer.