Youtube Producer, Gaming

New York City, NY (Hybrid)

$53/hr – $70/hrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the YouTube first gaming content engine around NBA 2K and external talent, driving end-to-end production and data-informed iteration with the social team.

  • Content ownership: end-to-end production from concept through release for YouTube-first gaming series.
  • Talent formats: collaborate with NBA players, creators, and celebrities to extend formats.
  • Analytics cadence: monitor engagement and adapt strategies while tracking gaming-trend conversations.

Job Description

Responsibilities

  • Oversee end to end content creation of YouTube-first, gaming formats featuring NBA 2K and other videogames, including ideating new concepts that adhere to our brand and content strategy, overseeing pre-production, filming, and post-production, and collaborating with the social team on release strategy.
  • Work closely with the Head of Talent and talent team to produce new digital formats featuring external talent, including NBA players, creators, and celebrities.
  • Monitor analytics and adjust strategies based on audience engagement data.
  • Stay up to date on trends in the gaming content space, ensuring NBAT2 is plugged into larger conversations and staying at the cutting edge of gaming-focused entertainment.

Requirements

  • 5+ years producing YouTube videos, preferably in the gaming space.
  • Deep knowledge of NBA 2K.
  • Strong understanding of YouTube algorithms, SEO, and analytics.
  • Proficiency in camera equipment, video production, editing software (Adobe Premiere, etc.).
  • Ability to write compelling scripts and develop creative video concepts.
  • Excellent project management and organizational skills.
  • Passion for digital media, storytelling, and audience engagement.
  • Candidates based in NYC preferred, open to candidates in Los Angeles

Benefits

  • Employees and/or eligible dependents may be eligible to participate in company-sponsored benefits programs: medical; dental; vision; life/AD&D insurance; short- and long-term disability; wellbeing allowance; educational assistance; mental health coaching/therapy; tax advantaged accounts such as HSA and healthcare/dependent care FSAs; a 401(k) retirement plan; and time off benefits that include vacation, sick time, and personal days.
2KG NBA 2K League Services Corp logo

2KG NBA 2K League Services Corp

3.8 Glassdoor

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Founded in 1946
New York, New Mexico, USA
29K employees (1,431 in marketing)
66% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
71.5M
Monthly Google Ads Budget
$247.1K
Traffic Source Mix
Search
41.6%
Direct
54.3%
Referral
3.2%
Social
0.7%
Paid
0.2%

Headcount Trend

Current headcount: ~28.9K

Marketing Team

Marketing Team Size
1,082 (4% of company)
Median Career Experience
14 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
5

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