Yield Manager

Chicago, IL (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 1 month ago

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Job Summary

Build and optimize programmatic advertising campaigns with data-driven tactics and close collaboration with Data Science and Client Services to improve delivery, profitability, and performance against client objectives.

  • Own campaign execution and optimization across programmatic channels with continuous performance monitoring.
  • Collaborate with Data Science to turn data into actionable campaign improvements and best practices for Yield team.
  • Translate business goals into online marketing tactics and actionable insights for client-facing teams.

Job Description

Responsibilities

  • Subject matter expert in programmatic advertising.
  • Ongoing management of campaign performance, campaign delivery, and campaign profitability.
  • Analyze data and implement optimization tactics to execute advertising campaigns based on client objectives.
  • Develop actionable insights and make recommendations to internal Client Services team.
  • Monitor and analyze reporting on a frequent basis to ensure optimal delivery and performance of campaigns.
  • Work with Data Science team to improve performance for campaigns.
  • Contribute to the development of best practices for Yield team.

Requirements

  • 1 to 4 years experience in campaign management of digital media or at least 4 years of relevant professional work experience (e.g., Operations, Technology, Finance, Economics, Engineering, etc.).
  • College degree in Engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, or Business.
  • Can thrive in a fast-paced and high-growth work environment.
  • Ability to translate business concepts to online marketing strategies, and vice versa.
  • Team player with good communication and collaboration skills.
  • Ability to translate business concepts to online marketing strategies, and vice versa.
  • Fluent in Excel with a willingness to learn SQL.
  • Must be legally authorized to work in the United States without employer sponsorship now or in the future.

Benefits

  • Health & Wellbeing - Inclusive health, dental, and vision plans built to support diverse lifestyles
  • Health & Wellbeing - Enhanced support for reproductive health, family planning, and new parents
  • Health & Wellbeing - Employer contribution to HSA
  • Health & Wellbeing - Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages
  • Health & Wellbeing - Generous and inclusive paid parental leave
  • Health & Wellbeing - Mental health support and Employee Assistance Program (EAP)
  • Health & Wellbeing - Free access to the Calm App
  • Health & Wellbeing - Monthly Wellness reimbursement
  • Health & Wellbeing - Special discounts through LifeMart and Plum Benefits
  • Health & Wellbeing - Flexible Time Off (FTO) policy and company breaks
Cadent logo

Cadent

Cadent ignites seamless connections between brands, publishers and consumers. Our advanced predictive models orchestrate advertising outcomes on any platform customers are on, across any media they consume, and at any stage of their journey. Through our transparent, enterprise-class platform that adapts in real time and connects with hundreds of partners, we drive measurable outcomes across every screen. Learn more at www.TheNewCadent.com.

Founded in 2004
New York, New York, USA
722 employees (71 in marketing)

Traffic Signals

Monthly Visitors
16.2K
Traffic Source Mix
Search
41%
Direct
44%
Referral
6%
Social
7.4%
Paid
1.4%

Headcount Trend

Current headcount: ~723

Marketing Team

Marketing Team Size
49 (7% of company)
Median Career Experience
21 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 13 years ago

Funding History

  • Jan 2013
    Private Equity

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