Xtra Brand Manager/Director, US at XTRA | USA

XTRA

Xtra Brand Manager/Director, US

USA (Hybrid)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive US brand-building and product-launch initiatives for a premium creator-focused electronics brand.

Must-have: Strong network of US KOLs, influencers, media, and creator resources
Standout: Proven 0-to-1 brand launches in US markets and cross-functional collaboration

Job Description

Responsibilities

Develop and execute the US brand strategy to build awareness, credibility, and market presence from 0 to 1
Lead brand positioning, messaging, and storytelling tailored to the US consumer and creator market
Plan and execute integrated brand campaigns across digital, social, PR, events, influencer/KOL, and partnership channels
Build and manage relationships with key KOLs, influencers, creators, media outlets, PR agencies, and industry partners
Identify and secure collaboration opportunities with top creators in photography, videography, vlogging, and lifestyle segments
Drive product launch campaigns for new products in the digital camera and creator-tech space
Work closely with global and cross-functional teams including product, marketing, social media, e-commerce, and sales
Manage US PR strategy, including media outreach, product seeding, reviews, and editorial opportunities
Develop localized content and campaigns that resonate with US target audiences
Monitor market trends, competitor activities, and creator industry developments to inform brand strategy

Requirements

Bachelors degree in Marketing, Communications, Business, or related field
5+ years of experience in brand marketing, integrated marketing, PR, or influencer marketing
Proven 0-to-1 experience building or launching a brand, product category, or market presence in the US
Strong network of KOL/influencer, PR, media, and creator resources in the US market
Experience in consumer electronics, camera/imaging, creator tools, lifestyle tech, or related categories strongly preferred
Deep understanding of the digital camera, content creation, vlogging, and creator economy landscape
Strong knowledge of US media, social platforms, influencer ecosystems, and community-building strategies
Excellent communication, brand storytelling, and project management skills
Ability to work in a fast-paced, entrepreneurial, cross-cultural environment
Results-driven mindset with strong analytical and strategic thinking ability

Preferred

Experience working with premium or high-end brands
Existing relationships with photography, videography, YouTube, TikTok, and creator communities
Experience launching products through influencer seeding, reviews, PR placements, and creator partnerships
Familiarity with Amazon, DTC, retail, or omni-channel brand marketing is a plus
Agency management experience is a plus
Entrepreneurial mindset and hands-on execution ability
Strong sense of brand taste, premium positioning, and consumer insight
Deep passion for content creation, imaging products, and creator culture
Ability to balance strategic planning with action-oriented execution
Strong relationship-building ability and resource integration skills

XTRA

Un progetto XTRA è originale, solido e veloce. La cura nel design e l'utilizzo delle ultime tecnologie di sviluppo, ci permettono di realizzare progetti efficaci, agili ed ecosostenibili.

Founded in 2009

Bergamo, Lombardy, ITA

7 employees (2 in marketing)

www.xtra.it