Responsibilities

• Create and repurpose content that is uniquely optimized to fit each social media audience and algorithm.
• Communicate closely with show producers to find the best content to repurpose.
• Pitch and produce original digital content.
• Monitor, analyze and grow social media reach, audience, and engagement.
• Meet monthly with Digital & Social Media Content Managers to discuss results & strategy for WTMJ’s social & digital priorities.
• Gather or create original content or content we have express permission to use.
• Provide video coverage of live news and interviews to be edited into social posts/videos.
• Collaborate and share content with others across the company as appropriate.
• Share and acquire deep knowledge of our brand promise and strategy across various digital content platforms.
• Join and contribute to the GKB Digital Content Calls and the GKB Content Calls.

Requirements

• Proficient in video and image editing software (primarily in the Adobe Suite).
• Strong working knowledge of social media algorithms and how to cater content to what works on each platform.
• Creative (in both original content ideas and how to produce them across platforms).
• Goal oriented and creative self-starter.
• Passionate to be part of the team and ability to work independently.
• Willing to work nights, weekends, and holidays.