WLL Marketing Coordinator at Premier Lacrosse League | Niagara Falls, NY | $58K/yr – $77K/yr

Premier Lacrosse League

WLL Marketing Coordinator

Niagara Falls, NY (On-site)

$58K/yr – $77K/yrEntry Level3+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end WLL growth campaigns across paid, owned, and earned channels, coordinating cross-functional teams to execute cohesive campaigns, optimize in real time, and amplify league storytelling.

Lead cross-channel campaign deliverables and ensure integration across Growth Marketing, Creative, Content, Social, Lifecycle, and Media teams
Help grow the WLL fanbase through grassroots, community, and digital initiatives while tracking performance and translating insights into improvements
Partner with creative teams to maintain a consistent WLL voice across touchpoints and season storytelling

Job Description

Responsibilities

- Coordinate campaign deliverables across paid, owned, and earned channels including social, email, partnerships, grassroots, and live events
- Partner with internal and external stakeholders, serving as the central point of contact for WLL across Growth Marketing, Creative, Content, Social, Lifecycle and Media Teams, to bring campaign strategy to life in a cohesive, integrated manner
- Support efforts to grow the WLL fanbase through grassroots, community, and digital marketing initiatives
- Partner with creative and content teams to set creative vision, ensuring all assets maintain a consistent WLL voice across touchpoints
- Monitor campaign performance and optimize in real-time based on data and insights - translating performance into actionable learnings for improve future campaigns
- Track campaign performance and assist in reporting across ticket sales, audience growth, engagement, and tune-in metrics
- Help amplify league storylines, athletes, and cultural moments throughout the season

Requirements

- Coordinate campaign deliverables across paid, owned, and earned channels including social, email, partnerships, grassroots, and live events
- Partner with internal and external stakeholders, serving as the central point of contact for WLL across Growth Marketing, Creative, Content, Social, Lifecycle and Media Teams, to bring campaign strategy to life in a cohesive, integrated manner
- Support efforts to grow the WLL fanbase through grassroots, community, and digital marketing initiatives
- Partner with creative and content teams to set creative vision, ensuring all assets maintain a consistent WLL voice across touchpoints
- Monitor campaign performance and optimize in real-time based on data and insights - translating performance into actionable learnings for improve future campaigns
- Track campaign performance and assist in reporting across ticket sales, audience growth, engagement, and tune-in metrics
- Help amplify league storylines, athletes, and cultural moments throughout the season