Responsibilities

• Implementing wholesale marketing strategy across key wholesale partners including advertising campaigns, content marketing, product launches, in-store events, and other key business priorities across wholesale.
• Develop go-to-market plans in collaboration with leadership and wholesale accounts including paid social, digital media, in-store activations, print, sales programs and other marketing activations.
• Ownership of co-op content calendars, creative needs, marketing plans, and innovation, with an “always on” approach to lifestyle marketing for customers
• Collaboration with key accounts teams and digital media/influencer teams to ensure business needs are prioritized and promoted accordingly across all channels
• Seasonal planning for photoshoots in collaboration with accounts, creative, and product teams
• Day to day liaison between Steven Madden, Ltd and retailer marketing teams to ensure collaboration and execution of overall marketing strategy
• Strategic analysis of co-op performance and seasonal presentation to upper management to inform future campaigns
• Manage marketing brief development and project timeline management
• Support the planning and execution of Seasonal Sales Meetings
• Able to manage multiple projects and deadlines with support and resources as needed
• Perform other duties and special projects as assigned

Requirements

• Bachelor’s degree in Marketing or related field or equivalent professional experience
• Minimum of 5+ years of marketing experience in field or brand capacity, ideally in footwear or fashion; women’s category focus is a plus
• 1-2 years of experience in ecommerce and paid digital marketing is helpful
• Strong presentation skills along with previous key account management experience
• Highly proficient in Excel/Google Sheets and PowerPoint/Google Slides
• Ability to persuade, influence and build consensus among key stakeholders
• You’re a self-starter, who is at home with a fast-paced, dynamic, and evolving environment. You have a strong work ethic and have a level of passion for footwear, apparel, and lifestyle
• Strong business acumen
• Potential for domestic travel for events and in-store activations; approx 10-15% of the time depending on the season
• Based in LIC office and requires working on-site

Preferred

• women’s category focus is a plus

Benefits

• competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team