Responsibilities

• Develop and launch tentpole marketing campaigns designed to attract new readers or re-engage lapsed ones.
• Oversee all aspects of campaign development, working in conjunction with internal teams and agencies to bring new programs to market.
• Oversee performance marketing agency to manage ongoing paid media spend. Develop hypotheses, design programs and optimize campaigns with an ongoing focus on improving customer acquisition metrics.
• Track and report campaign performance on an ongoing basis—including the impact on platform metrics as well as brand health indicators such as awareness, consideration, preference, and perception.
• Explore new channels and partnerships to unlock new audiences and distribution opportunities.
• Own the ongoing marketing calendar – tracking internal and partner schedules to ensure coordinated promotions across all key moments.

Requirements

• 7+ years of marketing experience, ideally within entertainment or fandom-driven industries. Experience in the comics industry strongly preferred.
• Strong understanding of growth marketing, with proven experience developing and optimizing performance marketing campaigns.
• Experience marketing to fandom-driven audiences and a strong understanding of fan communities and fan behavior.
• Experience working within a global organization, with a demonstrated ability to drive cross-functional collaboration and influence teams without direct authority.
• Experience collaborating with internal creative teams and external agencies to develop impactful creative campaigns.
• Strong analytical mindset with the ability to leverage consumer research, brand tracking, and campaign performance data to inform strategy.
• Exceptional project management and organizational skills, with the ability to independently manage multiple initiatives, budgets, timelines, and stakeholders in a fast-paced environment.
• Excellent communication, presentation, and storytelling skills.
• Highly adaptable and comfortable navigating ambiguity, shifting priorities, and a dynamic work environment.
• Bilingual proficiency in English and Korean is a plus.

Preferred

• Bilingual proficiency in English and Korean is a plus.

Benefits

• What we offer (For Full-Time Only): * Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals * Health benefits, including vision and dental! * Generous PTO and Parental Leave Top-up * 401K Contributions * Commuter Benefits * Global WEBTOON and LINE FRIENDS discount program * Winter break shutdown and a whole lot more!