Responsibilities

• Plan and execute integrated marketing campaigns for WEBTOON titles, creators, and partner series launches.
• Collaborate with high-profile entertainment and publishing brands to develop co-marketing strategies and approvals.
• Develop strong cross-functional relationships to ensure cohesive storytelling across touchpoints.
• Drive marketing initiatives that position WEBTOON as a premier destination for original stories and talent.
• Manage end-to-end campaign execution from strategy to post-campaign analysis against defined KPIs.
• Partner with the Senior Campaign Manager to support media planning and brand health tracking.
• Build scalable campaign processes and documentation to improve collaboration and efficiency.
• Monitor and analyze campaign performance, delivering actionable optimizations for future activations.
• Stay updated on creator economy trends and platform innovations to lead digital storytelling culture.

Requirements

• 5+ years of multidisciplinary experience in entertainment marketing (required)
• Experience with creative teams and agencies to develop and execute assets, especially video
• Proven ability to present to high-value external partners; brand partnerships a plus
• Proven project and budget management skills
• Ability to write and develop marketing plans
• Strong independent work style managing multiple projects under pressure
• Ability to lead cross-functional teams and manage collaborative workstreams
• Demonstrated ability to drive for resolution in complex situations
• Strong organizational and multi-tasking skills
• Strong verbal, written, and presentation skills; ability to distill complex issues
• Quick learner on tools and processes with analytic and commercial acumen

Preferred

• Familiarity with WEBTOON and IP preferred
• Experience in brand partnerships is a plus

Benefits

• Career development; mentorship and learning investment
• Health benefits, including vision and dental
• Generous PTO and Parental Leave Top-up
• 401K Contributions
• Commuter Benefits
• Global WEBTOON and LINE FRIENDS discount program
• Winter break shutdown and more