Responsibilities

• Lead the end-to-end UX/UI quality of TP-Link, Tapo, and Kasa websites by defining page layouts, interaction patterns, navigation structures, and ensuring consistency across sites.
• Produce wireframes, prototypes, and UX specifications that guide development teams on visual and functional requirements.
• Lead large-scale website redesign projects, including scope, IA, UX strategy, and rollout
• Review and approve agency deliverables to ensure they meet brand standards, usability principles, and business objectives.
• Ensure brand consistency by enforcing visual guidelines, tone-of-voice standards, component usage, and content structure across all web pages.
• Oversee website content updates (product pages, campaigns, landing pages, support content)
• Conduct UX audits, user behavior tracking, and analytics to identify friction points and opportunities for improvement.
• Monitor website performance and engagement metrics and create data-backed insights and recommendations for improving user engagement, content effectiveness, and conversion pathways.
• Maintain and evolve internal documentation, including UX guidelines, component usage rules, content governance standards, and workflows.