Responsibilities

• Develop, design, and maintain visually appealing websites using WordPress, HTML, CSS, JavaScript, and content management systems to ensure a seamless user experience.
• Create engaging digital content including graphics, videos, blog posts, and multimedia assets utilizing Adobe Creative Suite (Photoshop, Illustrator) for compelling storytelling.
• Manage social media platforms such as Facebook, Instagram, LinkedIn, and Twitter by scheduling posts, responding to comments, and growing followers through targeted social media marketing strategies.
• Implement SEO best practices using SEO tools and keyword research to improve website visibility on search engines like Google.
• Optimize website performance through conversion rate optimization techniques and analytics tools such as Google Analytics to track visitor behavior and campaign effectiveness.
• Plan and execute paid advertising campaigns across Google Ads (including Google AdWords), Facebook Advertising, and other digital channels to increase reach and engagement.
• Coordinate email marketing campaigns using marketing automation tools to nurture leads and maintain customer relationships.
• Conduct regular performance analysis using analytics data to refine marketing strategies for maximum ROI in areas like SEM (Search Engine Marketing), performance marketing, and e-commerce.
• Collaborate with cross-functional teams to ensure brand consistency across all digital channels while staying current with the latest trends in digital marketing and social media management.

Requirements

• Proven experience in website design/development with proficiency in WordPress, HTML, CSS, JavaScript, SQL is essential.
• Strong graphic design skills with expertise in Adobe Photoshop, Adobe Creative Suite for visual content creation.
• Demonstrated ability in social media management across multiple platforms with knowledge of Facebook Advertising and content creation strategies.
• Familiarity with SEO tools, keyword research techniques, SEM campaigns, Google Ads/Google AdWords, Google Analytics for data-driven decision making.
• Experience with email marketing platforms and marketing automation tools to execute integrated campaigns.
• Knowledge of digital marketing concepts including conversion optimization, performance marketing, B2B marketing strategies, and e-commerce solutions.
• Excellent copywriting skills combined with content management system expertise for effective content creation and publication.
• Ability to analyze data insights from analytics platforms to optimize campaigns continuously.
• Strong communication skills with the ability to work collaboratively in a fast-paced environment while managing multiple projects effectively. Join us as we harness the power of digital innovation! This paid role offers you the chance to make a tangible impact by shaping our online presence while honing your skills in a vibrant team environment dedicated to growth and creativity.

Benefits

• Flexible schedule