Website & SEO Specialist at Tom Wood Automotive | Carmel, IN | $0K/yr – $0K/yr

Tom Wood Automotive

Website & SEO Specialist

Carmel, IN (On-site)

$0K/yr – $0K/yrMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

The role focuses on performance, optimization, and ongoing management of dealership websites, driving organic growth through structured SEO strategies. It covers site launches, maintenance, reporting, and brand compliance across platforms. The candidate should have 2-4 years in SEO or website management and strong writing skills, with benefits including health coverage and career development.

Job Description

Responsibilities

The Website & SEO Specialist is responsible for the performance, optimization, and ongoing management of all dealership and affiliated business websites across the Tom Wood Group.
manage day-to-day updates across multiple platforms while driving organic growth through structured content, keyword strategy, technical optimization, and performance tracking.
support the creation, redesign, and launch of new websites across dealership and affiliated business platforms.
site structure planning, SEO architecture, foundational content development, platform configuration, and launch coordination to ensure new sites are conversion-focused, compliant, and optimized from day one.
Maintain functional, accurate, and conversion-focused websites across all platforms.
Achieve and maintain a minimum 70% website performance score across rooftops.
Increase organic traffic, rankings, and engagement through structured SEO execution.
Maintain brand and OEM compliance across platforms.
Provide clear reporting and documentation for accountability and continuous improvement.
Publish and maintain monthly/seasonal sales and service specials; Event pages and campaign landing pages; Homepage updates; Staff, hours, contact, and location accuracy; Navigation and featured modules; Basic SEO fields within each CMS.

Requirements

2-4 years experience in SEO, content marketing, or website management.
Proven understanding of on-page SEO principles.
Experience with CMS platforms (Dealer.com, Wix, or similar).
Experience using Google Search Console and GA4.
SEO knowledge is required.
Strong writing and editing skills.

Preferred

Working knowledge of HTML/CSS.
Automotive digital marketing experience.
Experience working within OEM brand compliance structures.
Experience with SEMrush or equivalent SEO tools.
Familiarity with multi-location SEO strategy.
Basic graphic design knowledge (ability to create or adjust simple web graphics, resize assets, and maintain brand consistency across banners and landing pages).

Benefits

Paid Time Off & Vacation
Paid Holidays
Medical, Dental & Vision Coverage
401(k) with Company Match
Life & Disability Insurance
Professional Training & Career Development
Tuition Reimbursement
Service Awards
Opportunities for Advancement

Tom Wood Automotive

4.0 Glassdoor

About the Tom Wood GroupFounded in 1967, the Tom Wood Automotive Group has remained family-owned and operated throughout its 50+ year history. Tom Wood Automotive began in Indianapolis with a single dealership on East Washington Street and has expanded to 28 businesses (including 15 dealerships, representing 13 brands in three states) with more than 1,000 employees. We remain committed to serving our guests with the very best vehicles and service in the industry. Throughout Tom Wood, we strive to create customers for life by providing a friendly, professional atmosphere and reinvesting in our communities of which we are proud to support.For more information, visit TomWoodCareers.com, Facebook, Instagram, twitter, YouTube and LinkedIn. We have opportunities for any level of experience. If you have the motivation and drive - we can put you on a lifetime career path at Tom Wood!

Founded in 1967

Indianapolis, Indiana, USA

388 employees

www.tomwood.com

78% recommend to a friend

85% CEO approval