Website Product Owner (Marketing ) at Paychex | Cincinnati, OH | $81K/yr – $127K/yr

Paychex

Website Product Owner (Marketing )

Cincinnati, OH (On-site)

$81K/yr – $127K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Own Webflow-based website product management, CMS implementation, and analytics-driven improvements to UX, SEO, and integrations.

Own end-to-end Webflow website product, CMS setup, and content workflows.
Must-have: 5+ years in website product management with CMS (Webflow), UX redesign, and CRM integrations.
Standout: Cross-functional leadership with executives across marketing, sales, IT, and analytics.

Job Description

Responsibilities

Develop and execute a comprehensive strategy to enhance the existing Webflow website, collaborating with executive leadership, marketing, sales, and IT to ensure alignment with business objectives.
Facilitate regular strategy and alignment meetings to incorporate stakeholder input into the website enhancement process.
Implement and customize a CMS within the Webflow-hosted website, establishing content workflows and roles to streamline content creation, approval, and publication processes.
Enhance website design to improve user experience by focusing on navigation ease, responsiveness, and visual appeal, while ensuring optimization for all devices, with a priority on mobile usability.
Collaborate with content creators to ensure alignment with our brand and target audience while operationalizing workflows for efficient content creation and publication within the new CMS.
Optimize website content for search engines to improve organic traffic while monitoring and enhancing load times and mobile responsiveness.
Manage and optimize integrations between the website, CRM, marketing automation, and analytics platforms while implementing automations to enhance marketing and onboarding efficiency.
Set up and configure analytics tools to track KPIs and user behavior, providing regular reports and insights for ongoing website improvements.
Establish and configure analytics tools to monitor KPIs and user behavior, delivering regular reports and insights to drive ongoing website enhancements.
Ensure website security and adherence to data protection regulations, such as GDPR, by managing permissions and access controls within the CMS.

Requirements

Bachelor's Degree in Computer Science, Marketing, Business, or a related field. - Preferred
5 years of experience in Website product management or a similar role, with a proven track record of implementing CMS systems—preferably within Webflow—leading UX redesigns and SEO optimization projects and demonstrating strong experience with marketing and CRM integrations.

Preferred

Bachelor's Degree in Computer Science, Marketing, Business, or a related field (Preferred)
Experience implementing CMS systems (preferably Webflow)
Experience leading UX redesigns and SEO optimization projects
Experience with marketing and CRM integrations

Benefits

We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

Paychex

3.4 Glassdoor

As the future of work continues to evolve, Paychex leads the way by making complex HR, payroll, and benefits brilliantly simple. Our unique combination of digital HR technology and advisory solutions meets the changing needs of employers and their employees. You can see the results in our growth as an HR leader and the positive returns we deliver to our shareholders.Paychex, Inc. (Nasdaq: PAYX) is a leading provider of integrated human capital management solutions for payroll, benefits, human resources, and insurance services.-Industry expertise since 1971~740,000 business clients in the U.S. and Europe-Pays 1 in 12 U.S. private sector employees-A top HR outsourcer — serving 2.2M worksite employees through our HR outsourcing solutionsInformation regarding money transmitter licensing can be found on the NMLS Consumer Access website, www.nmlsconsumeraccess.org, and Paychex at www.paychex.com/corporate/legal. The Commissioner of Financial Regulation for the State of Maryland will accept all questions or complaints from Maryland residents regarding Paychex, Inc. (1029977) at:100 S. Charles Street, Tower I, Suite 5300Baltimore, Maryland 21201888-784-0136

Founded in 1971

Rochester, New York, USA

19K employees (440 in marketing)

www.paychex.com

56% recommend to a friend

58% CEO approval