Responsibilities

• Manage Oscar's Content Management System (CMS) and ensure it is optimized for internal use, including content updates, landing page creation, and form functionality.
• Maintain and optimize existing pages, identifying and implementing opportunities for new content and improved user experience.
• Train internal teams (e.g., Compliance, Pharmacy) on best practices and self-service content updates.
• Ensure accurate set up of Google Analytics to monitor website performance, user behavior, and key metrics, reporting insights and opportunities to stakeholders.
• Drive and manage A/B testing strategies and collaborate with internal teams to identify and implement optimization opportunities.
• Ensure the company's digital presence is protected and aligned with business goals.
• Collaborate with cross-functional teams to align website goals with broader business objectives.
• Develop and execute a comprehensive SEO strategy to improve organic search rankings, staying ahead of AI-driven changes in search results and adapting strategies accordingly.
• Compliance with app applicable laws and regulations.
• Other duties as assigned.

Requirements

• Bachelors Degree or 4+ years commensurate experience.
• 4+ years of experience in website management, digital marketing, or a related field.
• 3+ years managing and executing in CMS platforms (e.g., Contentful, WordPress), Google Analytics, and SEO tools.
• 2+ years A/B or multivariate testing experience (test and target or other vendors).

Benefits

• medical, dental, and vision benefits
• 11 paid holidays
• paid sick time
• paid parental leave
• 401(k) plan participation
• life and disability insurance
• paid wellness time and reimbursements
• unlimited vacation program
• annual performance bonuses